Who should Michael Strahan’s replacement on the morning TV show “Live” has become a big guessing game.
However, by using pure data crunching matching the characteristics of Michael Strahan’s biggest fans to personalities in the news, entertainment and sports fields, daily consumer segmentation and targeting tool YouGov BrandIndex Profiles has created a list of names most likely to succeed.
According to Profiles, Strahan’s fans’ sweet spot are men 55 and over, watching between one and 20 hours of TV a week with Monday and Thursday Night Football being their most regularly viewed shows, and other media consumption characteristics.
From those criteria, YouGov Profiles devised the following list of notables who attract the same fans:
Profiles collects and connects data on demographics, attitudes and opinions, brand usage and perception, media consumption, lifestyle, and social media and digital engagement. Profiles is comprised of more than 200,000 of the most active YouGov panelists. The data is updated continuously and weighted appropriately to represent a nationally representative sample.