A familiar high-street name, Pret A Manger, has recently stated that in the UK, its sales rose 15% to £377.3m in 2011 while also recording an underlying profit up 14% to £52.4m.
Much of Pret’s success has been driven by the opening of 24 brand new sandwich shops, which has brought the total number of branches to nearly 300. The company plans to open a further 44 new stores in 2012, 20 of which will operate outside of the UK. This number includes the planned opening of further shops in Hong Kong, and also in France, where the sandwich chain has already been doing well.
On April 3, Pret A Manger also announced the creation of 550 new jobs following its record year of sales. BrandIndex’s Buzz score, which measures the amount of positive and negative noise around the brand, increased following this announcement. Pret’s Buzz scores rose from +4.2 points on April 2 to a peak of +8.1 points on April 12.
This uplift has also moved Pret up to a level identical to rival sandwich makers Subway and Greggs*.
The Attention score for Pret A Manger also increased following the April sales and new jobs announcement. Its Attention stood at 7.8% on April 2, and by April 18 it had increased to 14.4%.
Whilst Pret has had increases on Buzz and Attention, what remains to be seen is if the company will be able to carry over these increases to many of its other brand health measures recorded on BrandIndex, such as value.
Only time will tell whether or not another successful year awaits the sandwich chain in 2012.
* Note that Greggs experienced an increase in Attention and a decrease in Buzz for a very unique reason: click here to access our related article published on CityAM