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Political Affiliation Rankings US - First Half 2011

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US
Fri, 08/07/2011 - 18:46

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The first three charts rank the brands which scored highest in Buzz among those who identified themselves as Democrats, Independents and Republicans over Jan-Jun 2011. The next three charts rank the brands which had the highest increase in Buzz between scores for Jan-Jun 2011 and Jan-Jun 2010 among these same segments.

Please note that all Buzz scores listed on the chart have been rounded to a single decimal place. We have used additional precision, however, to distinguish scores and assign ranks.

Highest Democrat Buzz scores, Jan-Jun 2011
Highest Democrat Buzz scores, Jan-Jun 2011
Highest Independent Buzz scores, Jan-Jun 2011
Highest Independent Buzz scores, Jan-Jun 2011
Highest Republican Buzz scores, Jan-Jun 2011
Highest Republican Buzz scores, Jan-Jun 2011
Top Democrat Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Democrat Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Independent Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Independent Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Republican Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Republican Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
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