Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loyalty savings program.
Southwest Airlines’ Big Winter Sale, offering as much as 40% off flights, lasted exactly three days in the beginning of October, but that was apparently enough to help put it into second place.
It was a big month for two video game consoles. XBOX 360 and Playstation, both saw the arrival of the first blockbuster holiday-time sequel, Assassins Creed III, while Microsoft announced holiday gift bundles featuring the Xbox 360 and various devices and hot games. Buzz has also been building for the much-anticipated Halo 4 game, which is only available on the Xbox.
Farmers Insurance was the title sponsor of the sold-out Rascal Flatts “Changed” tour this past fall. As part of that, fans are encouraged to “like” the Farmers Facebook page to enter a sweepstakes and “treated like a celebrity” on one of the tour stops.
Facebook: Both national and local political candidates have been pushing their Facebook apps as they head to the election home stretch. Facebook also beat analysts’ estimates for the third quarter results, sending the stock up 10%.
Aetna launched its Everactive program on October 15, a free six-week "Lean into Thanksgiving" training program that prepares consumers for "turkey trots" and other Thanksgiving community walks and runs. Aetna pledged to donate $1 to Feeding America for every consumer (up to $10,000) who registers with Aetna Everactive before Thanksgiving.
Showtime benefited from two of its biggest shows returning: the record-setting premiere of the third season of “Homeland,” which dominated the Emmy awards, and the final season of “Dexter.”
Coke Zero hopped on the James Bond “Skyfall” bandwagon on October 18, posting a “Find The 007 In You” promotional video on YouTube, challenging train passengers to find free movie tickets in under 70 seconds. The video racked up more than 7 million views.