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New York and LA’s top brands

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US
Tue, 07/12/2010 - 15:25

In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differences between the two cities within the beer and the fast food markets…

In the alcohol category, Samuel Adams proved that it is not just a staple for beer drinkers on the east coast as the brand ranks top amongst respondents in Los Angeles as well as New York. Corona also proves to be a popular choice, rated third in both cities. In the light beer market, Coors Light and their current ‘silver bullet’ slogan was the most popular light beer in New York whilst Bud Light holds the highest light beer ranking in Los Angeles. Finally, Dos Equis and ‘The Most Interesting Man in the World’ campaign cannot crack New York’s top 5 Buzz performers, but comes in second in Los Angeles.

Amongst fast food restaurants, In-N-Out Burger generates far more positive Buzz in LA than any of its closest competitors in either New York or LA. Furthermore, while Wendy’s, Burger King and McDonalds rank 1st, 3rd and 5th (respectively) in New York only Wendy’s cracks the top 5 in the LA market at considerably lower levels than seen in NYC. Burger King and McDonalds are replaced by Jack in the Box and Carl’s Jr., with Subway showing it’s coast to coast strength holding steady at 2nd place in both LA and New York.

BrandIndex Top 5 LA Buzz Generators – Beer
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BrandIndex Top 5 New York Buzz Generators – Beer
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BrandIndex Top 5 LA Buzz Generators – Fast Food
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BrandIndex Top 5 New York Buzz Generators – Fast Food
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