St. Patrick's Day is celebrated by the Irish and Irish at heart with parades, music, green attire and Irish food and drink. The Irish public holiday is commonly celebrated in many countries including the US, Australia, New Zealand and the UK.
Ahead of the big event on March 17, BrandIndex took a look at top Buzz scoring beer and spirit brands in the US over the last 4 weeks, drilling down to a handful of American cities famous for their St Patrick's Day events.
The highest Buzz scoring beer brands for New York and Boston were identical, with Samuel Adams, Guinness and Corona making the top three in both cities. However, Boston's Buzz scores were much higher with Samuel Adams reaching a high 47 in Boston compared to New York’s 30.7. Chicago’s favourite beer brands, based on Buzz, were Heineken, Budweiser and Miller Lite. The top scoring Buzz beer brands nationwide were Samuel Adams, Budweiser and Bud Light.
The top 3 US Buzz scorers in the spirits sector were Jack Daniel's, Baileys and Captain Morgan. However, US cities varied in their favoured brands. Top Buzz winners by location were Jack Daniel's in New York, Grey Goose in Boston and Los Angeles and Absolut in Chicago.