People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also derive more satisfaction from oil and gas companies than social media sites.
And it doesn’t look good for the makers of erectile dysfunction pharmaceuticals: their satisfaction levels place them below most consumer categories.
These are some of the key findings from YouGov BrandIndex’s first annual consumer satisfaction ranking of brand categories, which puts home improvement retailers, tool and hardware companies, cruise lines, apparel brands and amusement parks in the top five positions.
Satisfaction: Top Ten Sectors
Brand categories with the lowest consumer satisfaction scores are a microcosm of generally embattled industries – cable and satellite TV, wireless providers, property and casualty insurance, and consumer banks – with erectile dysfunction products coming in 39th out of 43.
YouGov BrandIndex, the only daily brand consumer perception research service, measured 43 major brand categories from the past three months, equaling a total of 9,000 people interviewed, with a margin of error of +/- 2.5%.
YouGov BrandIndex’s Satisfaction scores – which ask respondents who are current or former customers of the brands “Are you a satisfied customer?” -- can range from 100 to -100 with a zero score meaning equal positive and negative feedback.
Notable observations on where categories placed: