Banner Image

Holiday Shopping 2012: Big Holiday Retail Chains

Article from: 
US
Wed, 21/11/2012 - 19:17
By: 
Ted Marzilli
 Big Holiday Retail Chains

For the second Holiday Season in a row online retail giant Amazon tops the list of retailers by BrandIndex Value with Target coming in at second position. This year Wal-Mart made it into the top 5 taking over the number 3 position from Kohl’s.

Best Buy this year drops out of the top 5 to number 8 position.

Three Gap Inc. retailers - Banana Republic, Old Navy and Gap – fill the top 3 positions as Value improvers.

Methodology
The top holiday retail chains were measured with YouGov BrandIndex’s Value score, which asks respondents: "Does it give good value for what you pay?" Results were filtered for respondents age 18 and over.

Big Retail Chains: Top Value
Big Retail Chains: Top Value
Big Retail Chains: Top Value Improver
Big Retail Chains: Top Value Improver
People Illustration