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Hershey's, Lay's, and M&M's lead snack brands among sports fans

Article from: 
US
Thu, 05/10/2017 - 16:23
By: 
Ted Marzilli
Sports Fans Snack Brands

Want to know what snacks your friends and family would like to munch on when they come over to watch the big game?

Hershey’s, Lay’s, and M&M’s lead the top 10 ranking of snack brands sports fans are likely to purchase, according to YouGov BrandIndex.

Nearly half (48%) of sports fans would consider buying Hershey’s the next time they purchase a snack, taking over the top spot from last year’s leader, M&M’s, which fell into a tie for second place with Lay’s, each with 44%.

While Doritos (40%) climbed up a spot and Ritz (37%) advanced two positions compared to the 2016 ranking, Planters (39%) dropped from third place to fifth.

Rounding out the Purchase Consideration rankings among sports fans are Oreo (36%), Cheetos (35%), Fritos (34%), and Tostitos (34%). Tostitos, which jumped three spots to land in tenth place on the list, made the most statistically significant gain over last year.

Six of the top 10 snacks in Purchase Consideration also have the highest Ad Awareness by sports fans: M&M’s, Doritos, Cheetos, Lay’s, Oreo, and Hershey’s.

Four snack brands that register high Ad Awareness levels, but didn’t appear on the Purchase Consideration top 10 list, include Snickers (21% of sports fans recall seeing an ad in the past two weeks), Yoplait (19%), Reese’s (19%), and Pringles (17%). All four of them, however, reside close to the top 10 Purchase Consideration snacks.

For this research, YouGov BrandIndex interviewed US adults aged 18+ who are fans of at least one of the following professional sports leagues: the National Football League, National Basketball Association, National Hockey League, or Major League Baseball.

Photo: Getty

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