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Discount Retailers Rankings US - First Half 2011

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US
Thu, 07/07/2011 - 17:54

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The first chart ranks the brands which scored highest in Buzz among the general population over Jan-Jun 2011. The Buzz improvers chart ranks the brands which had the highest increase in Buzz among the general population between their scores for Jan-Jun 2011 and Jan-Jun 2010.

Please note that all Buzz scores listed on the chart have been rounded to a single decimal place. We have used additional precision, however, to distinguish scores and assign ranks.

Highest Discount Retail Buzz scores, Jan-Jun 2011
Highest Discount Retailers Buzz scores
Top Discount Retailers Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top Discount Retailers Buzz improvers
People Illustration