In the run up to the holiday season DirectTV dominates the top five Cable and Satellite rankings. Measured by Buzz score over the last two months DirecTV ranks first for both the general population and millennials this season.
The direct broadcast satellite provider is currently revisting their “Cable Corp”creative featuring “Arrested Development” star Jeffrey Tambor. The ads are clearly designed to poke fun at other cable company mergers while DirecTV itself successfully merged with AT&T this summer.
The top improver for all adults 18+ is Comcast Xfinity although its Buzz scores remain negative. Parent company Comcast announced plans to add 300 new service call center staff next year aimed at improving the company’s customer service.
DISH Network, which launched Sling TV in January this year, is ranked number two for millennials.
For YouGov BrandIndex Buzz score, respondents are asked: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"