Consumer perception of beer brands is a bit softer this year compared to 2016, even for perennial leader Samuel Adams, according to the annual St. Patrick’s Day ranking.
While Samuel Adams is the best perceived beer in the US for the fourth year in a row, Corona leapfrogged over Budweiser to move into second place. Dos Equis, which replaced its iconic “World’s Most Interesting Man” campaign figure/spokesman with French actor Augustin Legrand last fall, dropped out of the top 10 from eighth place one year ago.
Cider/beer hybrid Redd’s Apple Ale, which premiered in 2013, climbed from sixth into third place last year, took the biggest drop on the chart, falling to seventh.
In a first look at how the two genders each perceive the major beer brands, the number one brand for men is Samuel Adams followed by Heineken, while for women, it’s Budweiser followed by Corona. As a matter of fact, women favor Corona significantly more than men, while Budweiser took the biggest drop on the men’s top 10 chart.
Yuengling just ekes into 10th place for the men’s top 10, while Blue Moon appears only on the women’s top 10. Women’s sentiment toward Blue Moon likely helped it into 10th place for the overall chart, while Yuengling didn’t make it into the overall chart.
All major beer brands were measured using YouGov BrandIndex’s Buzz score, which ask respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" All results reflect adults age 21 and over. Scores were compiled during the twelve week period leading up to St. Patrick’s Day.
YouGov BrandIndex’s Buzz score range from 100 to -100 with a zero score equaling neutral.