Budweiser may be on to something with its forthcoming “America” campaign more than a week before a single revamped beer can hits the grocery shelves.
Since Budweiser’s May 10th announcement of relabeling all their packaging with the word “America” from May 23rd until Election Day, the brand has shown significant moves up on three key consumer perception metrics.
One of those metrics could make Budweiser’s AB InBev owners and shareholders quite happy: Purchase Consideration, YouGov BrandIndex’s measurement of potential sales revenue.
Budweiser already has a lead when it comes to loyalty to the red, white and blue. According to daily consumer segmentation and targeting service YouGov Profiles, consumers who consider buying Budweiser are more patriotic than the general public. However, those patriotic sentiments are more prevalent among older Americans.
Profiles collects and connects data on demographics, attitudes and opinions, brand usage and perception, media consumption, lifestyle, and social media and digital engagement. Profiles is comprised of more than 200,000 of the most active YouGov panelists. The data is updated continuously and weighted appropriately to represent a nationally representative sample.