Banner Image

BBC retains its popularity in spite of cost cuts

Article from: 
Wed, 17/03/2010 - 15:32

The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and the BBC Asian Network in a bid to curb spending. Its 'Buzz' score fell from +11 on 26 February to a low of -9 on 8 March, as DJs and fans protested.

However, BrandIndex shows how the BBC's 'Buzz' score has already started to recover, reaching +4 by 15 March. This is less surprising when we consider the overall strength of the BBC's brand. Looking at the overall 'Index' scores for the five main TV brands, the BBC remains consistently higher than most of its competitors. When looking at the average 'Index' scores over the past year, the BBC is the sector leader with an average score of +40, in spite of scandals over excessive pay. It is closely followed by Channel 4 on +36. ITV (+23), while Sky (+12), and Channel 5 (+11.5) languish some distance behind. Rupert Murdoch may say the BBC has uncompetitive advantages, but he cannot deny it is a much-loved brand.

'Index' scores for the 5 main TV brands
Chart Image
People Illustration