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Battle of the Tablets

Article from: 
Tue, 06/12/2011 - 23:32
Ted Marzilli
Kindle Fire challenges iPad

The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the last month since its release.

Amazon has done an impressive job promoting its new e-reader, including its price at $300 less than iPad, the introduction of apps and easy home navigations – all likely likely factoring in to the consumer perception rise.

The Kindle is also on par with the iPad in customer satisfaction (not shown in the accompanying chart), according to YouGov BrandIndex research.

Barnes & Noble’s Nook, which lags the Kindle and iPad on impression, has seen its satisfaction score rise since Thanksgiving.

Kindle, iPad and Nook were measured with YouGov BrandIndex’s Impression score, which is determined from asking respondents: "Do you have a general positive or negative feeling about the brand?”

Kindle’s impression score rose from 11 on November 23rd to its present 41, compared to iPad’s current 34 score. The Nook’s current impression score is 18.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Kindle, Nook and iPad Impression
Kindle, Nook and iPad Impression scores
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