While Airbnb’s consumer awareness has been rising steadily since last year, consumers in the UK are much more likely to consider the brand compared to their US and German counterparts.
UK brand awareness of Airbnb has risen from 16% of all adults 18 and over at the start of the year to its current level of around 27%. The United States (24%) and Germany (21%) are not far behind.
At the same time, almost 9% of UK consumers say they would consider Airbnb the next time they are in the market to purchase lodging. That’s up from 5% at the beginning of 2015. Consideration is considered an indication of future revenue potential. The US and Germany trail at 5% and 4%, respectively.