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Age Segment Rankings US - First Half 2011

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US
Sun, 17/07/2011 - 19:06

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The first three charts rank the brands which scored highest in Buzz in the 18-34, 35-50 and 50+ age segments over Jan-Jun 2011. The next three charts rank the brands which had the highest increase in Buzz among these same segments between the scores for Jan-Jun 2011 and Jan-Jun 2010.

Please note that all Buzz scores listed on the chart have been rounded to a single decimal place. We have used additional precision, however, to distinguish scores and assign ranks.

Highest 18-34 Buzz scores, Jan-Jun 2011
Highest 18-34 Buzz scores, Jan-Jun 2011
Highest 35-50 Buzz scores, Jan-Jun 2011
Highest 35-50 Buzz scores, Jan-Jun 2011
Highest 50+ Buzz scores, Jan-Jun 2011
Highest 50+ Buzz scores, Jan-Jun 2011
Top 18-34 Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top 18-34 Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top 35-50 Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top 35-50 Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top 50+ Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
Top 50+ Buzz improvers, Jan-Jun 2011 vs Jan-Jun 2010
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