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Travel & Leisure

Trivago
US
Tue, 12/08/2014 - 16:19
The Trivago Guy is shaking up the online travel booking industry. The Germany-based travel search engine Trivago has come out...
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UK
Wed, 25/06/2014 - 12:39
The low-cost airline sector is currently in the spotlight. While much of the focus has been about Ryanair’s charm offensive t...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
OpenTable
US
Wed, 18/06/2014 - 16:06
In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highes...
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UK
Wed, 11/06/2014 - 10:36
YouGov CEO, Stephan Shakespeare, discusses British Airways. Today I’m returning to an issue that comes around like a ba...
Etihad
UAE
Wed, 04/06/2014 - 12:56
Etihad Airways, the National Airline of the UAE, is considered to be one of the fastest growing airlines in the history of co...
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UK
Wed, 16/04/2014 - 14:01
As part of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years. The impr...
Delta
US
Wed, 12/03/2014 - 14:10
Delta Air Lines’ overhauled frequent flier program, issuing rewards based on how much money passengers spend, coincides with...
Carnival
US
Tue, 11/02/2014 - 19:26
What a difference one year makes for Carnival Cruise Lines. Last winter, the company had a series of well-publicized crises...
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UK
Wed, 22/01/2014 - 14:35
This year, Ryanair is changing. At least that’s what the budget airline’s boss, Michael O’Leary, claims in...
SeaWorld
US
Wed, 08/01/2014 - 20:09
Since its cable television debut on CNN on October 24th, the SeaWorld-targeted documentary “Blackfish” has prompted schools t...
Allocated seating pays off for mild-mannered McCall
UK
Wed, 20/11/2013 - 11:45
EasyJet was the one of the big stories in business yesterday, with the budget airline reporting higher profits than arch riva...
holiday travel
US
Tue, 12/11/2013 - 18:56
With Thanksgiving and holiday booking season in full swing, the closest thing to a hot budget hotel chain these days may be B...
Ryanair is working hard to melt the hearts of UK flyers
UK
Wed, 23/10/2013 - 16:04
One month ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research...
StubHub
US
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
Ryanair charm offensive may heal its brand reputation
UK
Wed, 25/09/2013 - 11:15
Ryanair, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn ove...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
British Airways flying high as it extends lead over Virgin
UK
Wed, 21/08/2013 - 11:10
Last summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises...
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UK
Wed, 26/06/2013 - 11:18
Virgin Atlantic has finalised a deal to sell a 49% stake to Delta Air Lines. From 3 July, the airlines will begin codesharing...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
Tripadvisor, Travelocity and Expedia
US
Wed, 24/04/2013 - 17:20
With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satis...
Singapore Airlines looking for UK PR help
UK
Thu, 11/04/2013 - 14:45
It was reported today that Singapore Airlines is calling on UK PR agencies to submit proposals to manage its communications i...
Carnival
US
Wed, 27/02/2013 - 14:38
In the wake of Carnival Cruise Lines’ recent “Triumph mishap,” the brand has experienced one of the steepest drops in consum...
Marriott
US
Wed, 09/01/2013 - 19:31
This past holiday season, US leisure travelers gave their highest satisfaction grades to Hampton Inn and Ritz-Carlton but for...
JetBlue
US
Tue, 08/01/2013 - 16:45
JetBlue achieved the highest US leisure travel satisfaction ratings of domestic airlines during the heavy travel period of De...
SouthWest
US
Wed, 21/11/2012 - 19:35
For the second year running Southwest and JetBlue have top Value Scores in the airline category for this top travel season....
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
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UK
Thu, 11/10/2012 - 10:32
Last Wednesday the government scrapped the award of the West Coast Mainline franchise to First Group. Although the public wil...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Heathrow Airports’ Impression gets grounded
UK
Wed, 26/09/2012 - 12:19
To build or not to build? That has been the big question that has been asked over and over again regarding a proposed third r...
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US
Tue, 28/08/2012 - 14:31
United Airlines ran into turbulence of the social media kind this week after the airline publicly failed to help a 10-year-ol...
NBC Ann Curry Olympics
US
Fri, 24/08/2012 - 16:47
NBC perception suffered after executives ousted long-time news anchor Ann Curry, but Olympics coverage temporarily bumped up...
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US
Mon, 06/08/2012 - 13:02
If you own a Mac, the chances are you are more likely to book a 4 or 5 star hotel, according to online travel agent Orbitz. S...
British Airways shows firms can recover ground
UK
Wed, 25/07/2012 - 11:20
In January, Stephan Shakespeare wrote about how British Airways had recovered from the difficulties it faced in 2010 when str...
US domestic airlines stage a modest satisfaction comeback
US
Thu, 24/05/2012 - 17:30
The US domestic airline industry has been staging a modest comeback in leisure traveler customer satisfaction since last Sept...
Striking the right balance between value and quality is what keeps Premier on to
UK
Wed, 02/05/2012 - 18:34
The weather that we are experiencing may not suggest it, but we are now well into the season when people start thinking in ea...
Major US sports leagues take a dive
US
Wed, 25/04/2012 - 15:11
Despite high TV ratings and attention, the NBA and NFL are experiencing drops in consumer perception over the past nine weeks...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Eurostar’s woes nothing compared to past
UK
Wed, 21/03/2012 - 11:35
A power fault in France led to delays and cancellations on the Eurostar service earlier this month. Its timing, during the Pa...
Costa Concordia crash
US
Germany
Thu, 26/01/2012 - 15:44
The Costa Concordia shipwreck is dragging down the consumer perception of parent company Carnival in the US, as well as all i...
Ryanair's December Buzz descent
UK
Mon, 09/01/2012 - 11:29
Ryanair received a great deal of attention during the final month of 2011. Unfortunately for the low cost airline, it wasn’t...
British Airways image
UK
Wed, 04/01/2012 - 11:48
British Airways had a difficult time in 2010 with strikes, snow and the Icelandic ash cloud all causing flight delays and can...
Thomas Cook
UK
Fri, 02/12/2011 - 11:40
Last week’s announcement by Thomas Cook that it was seeking an additional £100m in funding created headline news and caused i...
Southwest Airlines
US
Tue, 04/10/2011 - 16:21
How badly has the Southwest Airlines brand been tarnished among US consumers in the LGBT community since they removed actress...
Positive sentiment for BA
UK
Thu, 11/08/2011 - 10:35
With the holiday season in full flow, we have taken a look at how airlines are perceived. The top six airlines on the BrandIn...
Amusement parks with the most Buzz
US
Wed, 10/08/2011 - 15:25
Parents in the US think Mickey Mouse rules for rides. Disneyland and Disney World are parents' favorite amusement parks this...
US
UK
Germany
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Tue, 31/05/2011 - 20:32
Expedia and Priceline have built their travel-booking brands for years, but now Travelzoo is ready for take-off in the US. T...
US
Tue, 19/04/2011 - 08:36
The recent Southwest Airlines plane grounding after a fuselage rupture is the company's biggest consumer perception setback s...
US
Wed, 09/02/2011 - 11:25
BrandIndex scores for the cruise line sector suffered due to a couple of incidents which occurred in late 2010 involving crui...
US
Mon, 17/01/2011 - 16:59
Buzz scores for United Airlines, American Airlines and US Airways lost altitude in the wake of the recent ‘Snowmaggedon’ to h...
UK
Fri, 07/01/2011 - 18:06
The December snowfall not only wreaked havoc on the UK’s transport system, but also affected BrandIndex scores for the transp...
UK
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
UK
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 23/06/2010 - 15:02
Looking at BrandIndex, we sometimes have a sense of how a brand is performing before any major announcements to the City are...
UK
Thu, 08/04/2010 - 15:30
Transport company Arriva's BrandIndex 'Attention' score has increased over the past month following news that Deutsche Bahn,...
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