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Technology & Telecoms

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UK
Wed, 22/10/2014 - 09:38
In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hacke...
Apple iPhone 6
UAE
Wed, 15/10/2014 - 14:50
The battle between Apple and Samsung to win the hearts of consumers is well known. Time and again both companies strategicall...
Samsung
US
Thu, 09/10/2014 - 22:31
Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years...
Yahoo
US
Thu, 02/10/2014 - 17:08
Despite heavy media and shareholder scrutiny of Yahoo’s direction - activist shareholder group Starboard Value urged the comp...
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UK
Wed, 20/08/2014 - 13:47
Following on from my column last week covering the home broadband market, I analyse another area in which BT has expanded in...
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UK
Wed, 13/08/2014 - 15:03
The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
OpenTable
US
Wed, 18/06/2014 - 16:06
In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highes...
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UK
Wed, 28/05/2014 - 14:13
With Google making tentative steps into the price comparison market, the sector could well undergo a shake-up over the coming...
Dove
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
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UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a gi...
T-Mobile
US
Thu, 03/04/2014 - 00:07
The relentless marketing battle between wireless carriers has recently pushed T-Mobile and Verizon Wireless into a virtual ti...
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UK
Wed, 26/02/2014 - 10:56
Facebook chief exec Mark Zuckerberg, speaking at the World Mobile Congress in Barcelona this week, declared that the mobile w...
Olympics LGBT
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
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UK
Thu, 06/02/2014 - 16:34
Facebook turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its...
T-Mobile
US
Wed, 22/01/2014 - 15:45
AT&T’s aggressive attempt to poach current and potential T-Mobile customers appears well targeted. T-Mobile has either pa...
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Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
Blackberry
US
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
Twitter IPO
US
Fri, 20/09/2013 - 17:37
Twitter’s biggest challenge for potential IPO investors may be dramatically boosting its number of active users because they...
Go Daddy
US
Wed, 18/09/2013 - 18:11
Trading in provocative auto racer Danica Patrick in a bikini for action star Jean-Claude Van Damme playing musical instrument...
Yahoo - old logo
US
Wed, 11/09/2013 - 12:42
Yahoo may want to consider having more contests, judging from the positive impact its recently-ended 30-day logo bake-off see...
iPhone
US
Thu, 05/09/2013 - 19:21
According to BrandIndex CategoryView data iPhones are the handsets most likely to be purchased by consumers planning to purch...
Nokia gets a patchy reception across the world
UK
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
Amazon Prime
US
Tue, 20/08/2013 - 15:48
Amazon’s is notoriously tight lipped about what, for other companies, would be headline metrics: Kindle sales and growth figu...
Brazil is waking up to Netflix
US
UK
Brazil
Thu, 15/08/2013 - 16:11
Netflix, the on-demand internet streaming service, has been a hot topic in media circles recently, notably for its acclaimed...
apple
US
Thu, 15/08/2013 - 03:45
Apple is the laptop brand most often cited by consumers likely to make a purchase in the next six months, followed by Dell. A...
T-Mobile
US
Thu, 08/08/2013 - 13:40
Just as T-Mobile announces today that it gained 1.1 million customers over its second quarter, its largest jump in four years...
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US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
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UK
Tue, 25/06/2013 - 15:33
BT had a tumultuous time last week, mainly due its escalating battle with rival Sky and the departure of its well respected c...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Blackberry
US
Wed, 03/04/2013 - 19:03
Call it The BlackBerry Paradox: consumer perception for the smartphone brand is the highest it’s been in two years, practical...
Blackberry
US
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
T-Mobile
US
Thu, 17/01/2013 - 02:36
T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have...
John McAfee
US
Wed, 19/12/2012 - 02:48
Although he sold his stake in the company in the mid-1990s, anti-virus software founder John McAfee’s widely-reported misadve...
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UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
Microsoft, Bing, Windows
US
Wed, 07/11/2012 - 22:29
Microsoft is experiencing one of its biggest US consumer perception surges in two years, likely riding the wave of multiple i...
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
AT&T
US
Thu, 25/10/2012 - 15:37
Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its...
Chick-Fil-A biggest gainer with Republicans
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
A Twitter storm in a teacup for Waitrose
UK
Wed, 03/10/2012 - 10:25
Last week was Social Media Week, an international meeting of minds where media types got together (online and offline) to dis...
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US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
BlackBerry outage hampers RIM’s bid to bounce back
UK
Thu, 27/09/2012 - 12:03
If Research in Motion could have chosen a day to have a second BlackBerry outage in less than a year then last Friday, when A...
iPhone creating a stir on social media
UK
Tue, 25/09/2012 - 10:36
Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week. Using YouGov SoMA...
Samsung Thumbnail
US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
Target
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Apple: The public shifts
UK
Fri, 17/08/2012 - 19:21
Even those with the merest hint of an eye on the technology pages or gadget blogosphere won't have escaped the gathering stor...
Visa Olympic Sponsor
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
Apple
US
Fri, 03/08/2012 - 18:33
Critics may better appreciate Apple’s recent “Genius” ads, knowing that since mid-July 2011, and the introduction of the new...
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US
Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
O2: how the outage affected its brand
UK
Mon, 16/07/2012 - 16:59
A network failure last week – believed to be caused by a new Ericsson database - led to almost 8 million O2 customers experie...
Yahoo and Best Buy: The CEO departure effect
US
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
Facebook escapes blame over botched listing but banks disliked
UK
Wed, 30/05/2012 - 14:36
Facebook’s recent IPO debacle has had a mixed impact on the perception of the US brands involved. YouGov’s BrandIndex clearly...
Tylenol
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
Facebook brand image survives embarrassing float
UK
Thu, 24/05/2012 - 10:00
Facebook, the world’s largest social networking site, has made headlines with its IPO, which has since turned sour. Earlier t...
Launch of the Lumia has failed to boost ailing Nokia
UK
Wed, 16/05/2012 - 14:38
Back in November we identified the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800. At...
Young adults buzzing about celebrity iPhone ads
US
Tue, 15/05/2012 - 15:49
Apple has proven that celebrities go well with Siri. Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson c...
NY Times reveals Apple tax strategies
US
Tue, 08/05/2012 - 14:21
Apple is virtually “Teflon” in public reputation in the US, at least in the context of recent “diverted taxes” revelations, a...
Older Americans Month
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Google Doodle
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Microsoft IE9 Launch
US
Wed, 21/03/2012 - 18:26
Microsoft may tout its new IE9 “the browser you loved to hate” in its ad campaign, but both consumers and early tech adopters...
O2 breathing success
UK
Thu, 08/03/2012 - 13:31
At a time when UK consumers have numerous mobile phone providers to choose from, O2 appears to have risen above the rest, ach...
Doritos leads February Buzz Improvers
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
Apple can even generate buzz with no product
UK
Wed, 07/03/2012 - 11:42
Apple’s new iPad has had an impact even before it is unveiled. The product’s overall Buzz score on YouGov’s BrandIndex has in...
Netflix streams into the UK
UK
Wed, 08/02/2012 - 10:54
Netflix officially launched in the UK on January 9, 2012. The US based movie and streaming service offers a sizeable collect...
A new challenge for Browett
UK
Wed, 01/02/2012 - 10:03
We learnt yesterday that Apple had poached John Browett, former chief executive of Dixons, to head their worldwide retail ope...
Netflix still struggling
US
Tue, 24/01/2012 - 15:04
Netflix’ consumer perception has had a hard time recovering in the US, even six months after the company’s since-retracted an...
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UK
Tue, 24/01/2012 - 10:33
During the first half of 2011, BlackBerry was performing strongly in the Mobile Telephone / Personal Digitial Assistant (PDA)...
Samsung campaign targets iPhone
US
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
Kindle Fire challenges iPad
US
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
Nokia Lumia 800
UK
Wed, 23/11/2011 - 16:17
The latest wave of the YouGov Smartphone Mobile Internet Experience (SMIX) report has some chilling news for Nokia, as the on...
Article Image
UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
Target
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets. According to our survey, consumers expect to spend more at th...
Apple image
US
Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding...
Article Image
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Apple
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
BlackBerry Buzz by region
US
UK
Germany
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
BlackBerry phone image
UK
Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
Netflix CEO Reed Hastings
US
Tue, 20/09/2011 - 16:38
Just as US movie subscription service Netflix was beginning to recover from its July consumer perception hammering in respons...
Steve Jobs resigns as CEO
US
UK
Thu, 08/09/2011 - 10:00
A fortnight ago, Steve Jobs announced that he was resigning as CEO of US technology firm Apple with the former COO, Tim Cook,...
Carol Bartz former CEO Yahoo
US
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
Steve Jobs
US
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
BlackBerry hanset
UK
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
US
Wed, 27/07/2011 - 17:13
Dell’s new personable “More You” ad campaign in the US has overall produced modest consumer perception changes so far, but it...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
Twitter image
UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
US
Fri, 20/05/2011 - 15:12
Microsoft’s new Windows ad campaign has boosted its consumer perception with US adults and caught up with Apple during a vuln...
US
UK
Germany
Wed, 11/05/2011 - 11:03
Understandably brands put in a lot of work to control PR but sometimes disasters happen and the impact that then has on the b...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
US
Thu, 05/05/2011 - 14:24
Japanese electronics giant Sony's brand name is taking a big hit in US consumer perception, after hackers committed one of th...
US
Fri, 29/04/2011 - 18:37
Since two technology programmers revealed last week that Apple’s iPhone contains hidden software that regularly records the o...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
UK
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
UAE
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
UK
Wed, 30/03/2011 - 18:05
A glance at the online sector in BrandIndex quickly reveals the truth behind the belief that tech start-up success is dominat...
US
Thu, 24/03/2011 - 14:41
AT&T, the largest US telecommunications group, recently announced their bid to acquire T-Mobile USA from Deutsche Telekom...
UK
Mon, 21/03/2011 - 14:04
BT, the UK’s largest communications services provider, revealed the latest episode in the ongoing ‘ad-opera’ featuring fictio...
US
UK
Germany
Wed, 09/03/2011 - 11:24
On March 2 2011, Steve Jobs CEO of Apple unveiled the iPad 2, the successor to the extremely popular iPad. The iPad 2 will b...
US
Mon, 14/02/2011 - 14:26
The last time IBM, the technology and consulting US multinational, crossed over to the mainstream was 14 years ago in 1997, w...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Thu, 22/07/2010 - 14:50
Telecoms giant sees plummeting Buzz score on BrandIndex following announcement of price rise. Telecoms giant BT has seen a si...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
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