Technology & Telecoms
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
US
Wed, 03/04/2013 - 19:03
Call it The BlackBerry Paradox: consumer perception for the smartphone brand is the highest it’s been in two years, practical...
US
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
US
Thu, 17/01/2013 - 02:36
T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have...
US
Wed, 19/12/2012 - 02:48
Although he sold his stake in the company in the mid-1990s, anti-virus software founder John McAfee’s widely-reported misadve...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
US
Wed, 07/11/2012 - 22:29
Microsoft is experiencing one of its biggest US consumer perception surges in two years, likely riding the wave of multiple i...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
US
Thu, 25/10/2012 - 15:37
Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its...
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
UK
Wed, 03/10/2012 - 10:25
Last week was Social Media Week, an international meeting of minds where media types got together (online and offline) to dis...
US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit?
Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
UK
Thu, 27/09/2012 - 12:03
If Research in Motion could have chosen a day to have a second BlackBerry outage in less than a year then last Friday, when A...
UK
Tue, 25/09/2012 - 10:36
Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week.
Using YouGov SoMA...
US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three.
Target has gained attention for its back-to-s...
UK
Fri, 17/08/2012 - 19:21
Even those with the merest hint of an eye on the technology pages or gadget blogosphere won't have escaped the gathering stor...
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Fri, 03/08/2012 - 18:33
Critics may better appreciate Apple’s recent “Genius” ads, knowing that since mid-July 2011, and the introduction of the new...
US
Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
UK
Mon, 16/07/2012 - 16:59
A network failure last week – believed to be caused by a new Ericsson database - led to almost 8 million O2 customers experie...
US
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
UK
Wed, 30/05/2012 - 14:36
Facebook’s recent IPO debacle has had a mixed impact on the perception of the US brands involved.
YouGov’s BrandIndex clearly...
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
UK
Thu, 24/05/2012 - 10:00
Facebook, the world’s largest social networking site, has made headlines with its IPO, which has since turned sour.
Earlier t...
UK
Wed, 16/05/2012 - 14:38
Back in November we identified the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800.
At...
US
Tue, 15/05/2012 - 15:49
Apple has proven that celebrities go well with Siri.
Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson c...
US
Tue, 08/05/2012 - 14:21
Apple is virtually “Teflon” in public reputation in the US, at least in the context of recent “diverted taxes” revelations, a...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
US
Wed, 21/03/2012 - 18:26
Microsoft may tout its new IE9 “the browser you loved to hate” in its ad campaign, but both consumers and early tech adopters...
UK
Thu, 08/03/2012 - 13:31
At a time when UK consumers have numerous mobile phone providers to choose from, O2 appears to have risen above the rest, ach...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
UK
Wed, 07/03/2012 - 11:42
Apple’s new iPad has had an impact even before it is unveiled. The product’s overall Buzz score on YouGov’s BrandIndex has in...
UK
Wed, 08/02/2012 - 10:54
Netflix officially launched in the UK on January 9, 2012. The US based movie and streaming service offers a sizeable collect...
UK
Wed, 01/02/2012 - 10:03
We learnt yesterday that Apple had poached John Browett, former chief executive of Dixons, to head their worldwide retail ope...
US
Tue, 24/01/2012 - 15:04
Netflix’ consumer perception has had a hard time recovering in the US, even six months after the company’s since-retracted an...
UK
Tue, 24/01/2012 - 10:33
During the first half of 2011, BlackBerry was performing strongly in the Mobile Telephone / Personal Digitial Assistant (PDA)...
US
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
US
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
UK
Wed, 23/11/2011 - 16:17
The latest wave of the YouGov Smartphone Mobile Internet Experience (SMIX) report has some chilling news for Nokia, as the on...
UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
US
Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor.
Public perception of the Apple brand is currently at a 2-year high in the US.
Apple is riding...
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
US
UK
Germany
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
UK
Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
US
Tue, 20/09/2011 - 16:38
Just as US movie subscription service Netflix was beginning to recover from its July consumer perception hammering in respons...
US
UK
Thu, 08/09/2011 - 10:00
A fortnight ago, Steve Jobs announced that he was resigning as CEO of US technology firm Apple with the former COO, Tim Cook,...
US
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
US
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
UK
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
US
Wed, 27/07/2011 - 17:13
Dell’s new personable “More You” ad campaign in the US has overall produced modest consumer perception changes so far, but it...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
US
Fri, 20/05/2011 - 15:12
Microsoft’s new Windows ad campaign has boosted its consumer perception with US adults and caught up with Apple during a vuln...
US
UK
Germany
Wed, 11/05/2011 - 11:03
Understandably brands put in a lot of work to control PR but sometimes disasters happen and the impact that then has on the b...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
US
Thu, 05/05/2011 - 14:24
Japanese electronics giant Sony's brand name is taking a big hit in US consumer perception, after hackers committed one of th...
US
Fri, 29/04/2011 - 18:37
Since two technology programmers revealed last week that Apple’s iPhone contains hidden software that regularly records the o...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
UK
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
UAE
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
UK
Wed, 30/03/2011 - 18:05
A glance at the online sector in BrandIndex quickly reveals the truth behind the belief that tech start-up success is dominat...
US
Thu, 24/03/2011 - 14:41
AT&T, the largest US telecommunications group, recently announced their bid to acquire T-Mobile USA from Deutsche Telekom...
UK
Mon, 21/03/2011 - 14:04
BT, the UK’s largest communications services provider, revealed the latest episode in the ongoing ‘ad-opera’ featuring fictio...
US
UK
Germany
Wed, 09/03/2011 - 11:24
On March 2 2011, Steve Jobs CEO of Apple unveiled the iPad 2, the successor to the extremely popular iPad. The iPad 2 will b...
US
Mon, 14/02/2011 - 14:26
The last time IBM, the technology and consulting US multinational, crossed over to the mainstream was 14 years ago in 1997, w...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Thu, 22/07/2010 - 14:50
Telecoms giant sees plummeting Buzz score on BrandIndex following announcement of price rise.
Telecoms giant BT has seen a si...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
