Retail
US
Thu, 12/02/2015 - 17:15
Although Jared leads its jewelry competitors in advertising awareness, it still trails Tiffany and Zales when it comes to pur...
UK
Wed, 11/02/2015 - 09:47
With the general election approaching and dominating the news agenda, one major issue that is currently being discussed is ho...
US
Fri, 06/02/2015 - 16:53
Pepsi’s anti-cyberbullying campaign with the #makeithappy hashtag, along with McDonald’s push to “Pay With Lovin’” appear to...
US
Tue, 16/12/2014 - 18:42
This Christmas may prove to be merrier (and more profitable) than usual for Victoria’s Secret: its purchase consideration sco...
US
Thu, 11/12/2014 - 20:01
After their Christmas 2013 data breach took them on one of the sharpest consumer perception drops since 2010’s BP oil crisis,...
US
Mon, 08/12/2014 - 19:09
Several weeks into its first national brand marketing campaign to dispel its “Whole Paycheck” image, Whole Foods Markets has...
UK
Wed, 26/11/2014 - 09:53
The hype surrounding John Lewis’s Christmas advert shows that the release of the highly anticipated campaigns is tantam...
US
Mon, 24/11/2014 - 18:22
With Black Friday coming up, retailers have made better strides improving their value perception with consumers than boosting...
US
Thu, 13/11/2014 - 21:04
It’s only mid-November and major retailers have their work cut out for them this holiday season: Amazon already has a wide le...
US
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
UK
Wed, 05/11/2014 - 11:57
With house prices increasing over the last few years, many expected Homebase, and rivals such as B&Q, to benefit fully fr...
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
US
Thu, 16/10/2014 - 14:53
Despite having higher value perception and enjoying higher purchase consideration levels than Walmart, Amazon still trails it...
UK
Wed, 15/10/2014 - 10:29
What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospect...
US
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first.
As each of the three biggest data bre...
UK
Wed, 24/09/2014 - 11:50
Crisps are not a product known for their constant innovation. In fact, recent YouGov polling shows there is genuine resistanc...
US
Mon, 15/09/2014 - 17:07
Home Depot’s consumer perception just reached a two-year low after confirming last Monday that customers who used credit card...
US
Thu, 11/09/2014 - 17:29
A week after announcing it will stop selling tobacco one month earlier than targeted, recently re-branded CVS Health has reac...
UK
Thu, 28/08/2014 - 10:48
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlig...
US
Wed, 20/08/2014 - 19:16
Kmart, Forever 21 and Target have made the biggest strides in purchase consideration among parents over the past 30 days. Kma...
UK
Mon, 11/08/2014 - 14:45
A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public...
US
Wed, 30/07/2014 - 14:59
As back to school season hits full swing, YouGov BrandIndex, the only daily brand consumer perception research service, takes...
UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
Germany
Wed, 23/07/2014 - 20:40
German supermarket chains Rewe and Edeka have chosen two very different strategies in order to attract new customers.
German...
UK
Wed, 23/07/2014 - 11:33
Food manufacturer Mondelēz International is bringing Ritz Crackers back to television for first time in 30 years. In an attem...
UK
Tue, 15/07/2014 - 12:32
Online auction site eBay suffered a massive cyber-attack sometime between February and March which led to the personal inform...
UK
Wed, 09/07/2014 - 17:10
In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning...
US
Wed, 02/07/2014 - 22:42
Millennials show a remarkable amount of similarities to those 35 years plus in the retailers they recommend, but with a few d...
UK
Wed, 02/07/2014 - 11:57
YouGov CEO, Stephan Shakespeare, takes a look at the recent success of Holland & Barrett.
Food retailer Holland & Bar...
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
US
Thu, 19/06/2014 - 22:17
American Apparel had been lagging in major perception and potential sales metrics by millennials for some time before the com...
US
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
US
Fri, 06/06/2014 - 13:51
Amazon’s corporate-leading consumer perception is proving resilient so far in the face of its showdown with Hachette Book Gro...
Germany
Fri, 30/05/2014 - 14:00
German TV station RTL broadcast its ‘Team Wallraff’ undercover reporting on Burger King on April 28th. German viewers were s...
Germany
Wed, 14/05/2014 - 20:19
First Amazon, now Zalando. An undercover investigation by an RTL journalist revealing poor working conditions in the warehou...
US
Wed, 14/05/2014 - 15:40
Whole Foods’ stock has been on shaky ground lately, plunging by 19% on May 7th from flat earnings. Rival Trader Joe’s, meanwh...
US
Wed, 14/05/2014 - 14:19
E*Trade’s six-week-old campaign touting the financially-savvy “Type E” customer has drawn increasingly positive buzz and ad a...
US
Wed, 07/05/2014 - 12:08
Target President and CEO Gregg Steinhafel resigned Monday amid a seemingly stalled consumer perception rebound following its...
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
US
Thu, 17/04/2014 - 18:11
Teen retailers are far behind their general competitors in two key metrics with parents: value perception and purchase consid...
UK
Thu, 10/04/2014 - 16:31
The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – w...
Germany
Tue, 01/04/2014 - 17:30
Not everybody is tempted by German supermarket Edeka’s new viral hit to buy ‘supergeil’ cod or to have a bath in milk and cer...
US
Thu, 13/02/2014 - 10:38
Will CVS’s decision to not carry cigarettes be enough to challenge Walgreen’s position as the best-perceived national drugsto...
US
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
US
Mon, 23/12/2013 - 21:47
In one day, from last Thursday December 19th through Friday December 20th, Target has already seen its consumer perception dr...
US
Thu, 19/12/2013 - 14:59
Highly viral ads from retailers don’t necessarily equal great sales or value for consumers in the end.
Case in point: Kmart’s...
US
Thu, 19/12/2013 - 02:51
Target is the major retailer with the largest increase in purchase consideration among U.S. consumers over the last 30 days,...
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
US
Wed, 11/12/2013 - 13:53
As jewelers carpet the media – especially programming that targets men -- with “popping the question” ads for the holiday sea...
US
Thu, 05/12/2013 - 18:23
As shareholder Engaged Capital LLC sends their 9-page letter demanding Abercrombie + Fitch’s longtime CEO Mike Jeffries step...
US
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
US
Mon, 25/11/2013 - 02:50
With so many retailers advertising Black Friday promotions, it appears challenging for any given retailer to stand out from t...
US
Wed, 20/11/2013 - 20:40
Women seem less likely to be shopping at Lululemon, as fallout from CEO Chip Wilson’s controversial comments about yoga pants...
US
Fri, 08/11/2013 - 18:26
Macy’s has shown the greatest growth in consumer purchase consideration over the past two weeks, an indicator of possible inc...
UK
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
UK
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
UK
Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
US
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
UK
Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
US
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries.
Tesco was selling th...
US
Wed, 14/08/2013 - 13:07
Since our first Back To School report two weeks ago, more retailer advertising and promotion campaigns have launched, impacti...
US
Tue, 30/07/2013 - 18:25
In the last four weeks, as families gear up for back to school, Target, Walmart, and Old Navy have provided the best combinat...
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
US
Tue, 23/07/2013 - 20:40
Instead of raising eyebrows, promoting back to school sales in early July seems to be raising Staples’ perception with parent...
UK
Wed, 10/07/2013 - 11:07
Today Marks and Spencer reported a 0.3% rise in underlying UK sales for the latest quarter (the thirteen weeks to 29 June). H...
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
US
Mon, 24/06/2013 - 22:13
For the second time in a month, 7-Eleven might be looking to Snapple to be its knight in shining armor after falling victim t...
US
Thu, 20/06/2013 - 15:05
Men’s Wearhouse founder George Zimmer has been its highly-visible public face for many years, but on Wednesday, June 19th, th...
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
US
Wed, 05/06/2013 - 18:10
After seeing its consumer perception decline during former CEO Ron Johnson’s reign, J.C. Penney’s apology and customer thank...
US
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors.
After a series of spring 2012 lawsuits...
UK
Fri, 24/05/2013 - 16:12
Although Mothercare, the retailer specialising in products for expectant mothers, has reported another big loss for this fina...
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
UK
Wed, 22/05/2013 - 13:18
Morrisons, Britain’s fourth-largest supermarket, last week announced it had struck a deal with online grocery retailer Ocado,...
US
Wed, 15/05/2013 - 17:48
Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US....
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day.
The number one b...
US
Wed, 24/04/2013 - 18:30
Reviving a 15-year-old jingle for its new spring home improvement ad campaign and testing new mobile ads that change with the...
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
US
Fri, 19/04/2013 - 13:39
Boomers may need to make room for younger shoppers at Walmart.
The 35 – 49 age demographic has surpassed adults 50+ in makin...
US
Mon, 01/04/2013 - 15:06
Sports clothing brand Lululemon’s black yoga pants recall seems to have hurt the brand in the US, while potentially benefitti...
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
US
Thu, 21/03/2013 - 22:10
The meatballs couldn’t be returning to IKEA fast enough.
The home furnishings chain has reached its lowest U.S. consumer perc...
UK
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
US
Wed, 27/02/2013 - 18:12
When Office Depot and OfficeMax merge, it may make sense for them to take the Office Depot name as that is the stronger brand...
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
UAE
Wed, 20/02/2013 - 14:03
The Dubai Shopping Festival (DSF) boosted Buzz Scores of brands in Fashion, Hotels, Malls and Dining sectors. The most impro...
US
Wed, 13/02/2013 - 21:16
Best Buy and Barnes & Noble appear to be the troubled US retailers in the best position to survive their current predicam...
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
US
Fri, 14/12/2012 - 19:55
Amazon and Old Navy are the two top national retailers with the best value perception by US consumers since the week after Bl...
UK
Wed, 05/12/2012 - 11:32
As we move into the final countdown to Christmas, our high street department stores are pulling out all the stops. Looking ba...
US
Wed, 28/11/2012 - 19:36
Macy’s Recommend score among US women has declined significantly since mid-November. What is causing the drop? One potential...
US
Wed, 21/11/2012 - 19:17
For the second Holiday Season in a row online retail giant Amazon tops the list of retailers by BrandIndex Value with Target...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
US
Tue, 20/11/2012 - 16:32
Amazon and Target retained the top two US national retailers spots with the best value perception by consumers leading into B...
US
Mon, 12/11/2012 - 15:03
Target’s gamble to launch its first US holiday ads in mid-October, way before any of its rivals, seems to have paid off. The...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises.
First up was Nike, which first continued...
US
Thu, 11/10/2012 - 22:19
Under Armour’s marketing efforts to broaden its appeal beyond men appear to be succeeding in the US, with distinct lifts in i...
US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
US
Wed, 19/09/2012 - 14:25
Best Buy’s US brand loyalty levels have been rising since Labor Day, likely riding a wave of back to school sales, but those...
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three.
Target has gained attention for its back-to-s...
US
Tue, 14/08/2012 - 01:39
Staples may have the last laugh after declaring the very early date of July 10th as the first day of the US back-to-school se...
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
US
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
US
Thu, 10/05/2012 - 14:51
Perhaps J.C. Penney should send a thank you note to conservative group One Million Moms each time they issue a statement comp...
US
Thu, 03/05/2012 - 16:12
Wal-Mart’s Mexico bribery scandal might be causing the retailer some pain in the US and may yet force personnel resignations,...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 04/04/2012 - 15:54
The value perception gap between Amazon and Walmart among low income online shoppers is growing wider in the US.
Perception o...
US
Wed, 28/03/2012 - 16:24
Michelle Obama, Mickey Drexler, or both?
J. Crew is near its best value perception levels in the US with women 18+ in four ye...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
US
Wed, 15/02/2012 - 16:38
JC Penney has not only weathered the Ellen Degeneres spokesperson storm, but pulled ahead of rival Kohl’s in consumer percept...
UK
Wed, 11/01/2012 - 16:54
On Monday, media store HMV reported a fall in sales over the Christmas period, and said it remains concerned about its abilit...
US
Wed, 14/12/2011 - 16:17
Three weeks after Black Friday, most of the top 10 retailers in value perception in the US are showing modest gains, but one...
UK
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
US
Wed, 07/12/2011 - 18:50
Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US.
In the week following B...
US
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
US
Fri, 18/11/2011 - 16:33
Amazon is the clear Value improvement leader for big US holiday retail chains this year, as well as achieving the highest ove...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
US
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
US
Thu, 08/09/2011 - 04:48
The most recent episode of AMC’s “Mad Men” aired in October 2010, but it’s having a magical effect now on the US Banana Repub...
US
Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49.
In early July, Famous Foot...
UK
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
US
Mon, 27/06/2011 - 16:47
In our new blog on Forbes.com, we examine how Old Navy's "Dress Like a Guy" campaign, using a few very clever parody spots, h...
US
UK
Germany
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
US
Tue, 17/05/2011 - 18:49
Barnes & Noble has made consumer perception gains on Amazon in the US with its new “Read Forever” marketing campaign for...
US
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
UK
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
US
Mon, 21/02/2011 - 17:28
Clothing designer Kenneth Cole’s controversial personal Twitter post, using the passionate Cairo protests to promote his spri...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 29/04/2010 - 15:23
The negative publicity surrounding the recent 'toxic sofa' lawsuit involving Homebase and Argos (both part of the affected Ho...
