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Retail

Walmart
US
Thu, 16/10/2014 - 14:53
Despite having higher value perception and enjoying higher purchase consideration levels than Walmart, Amazon still trails it...
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UK
Wed, 15/10/2014 - 10:29
What is the future for the bookshop, and Waterstones in particular, on our high street? And what does this say about prospect...
JP Morgan
US
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data bre...
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UK
Wed, 24/09/2014 - 11:50
Crisps are not a product known for their constant innovation. In fact, recent YouGov polling shows there is genuine resistanc...
Home Depot
US
Mon, 15/09/2014 - 17:07
Home Depot’s consumer perception just reached a two-year low after confirming last Monday that customers who used credit card...
CVS
US
Thu, 11/09/2014 - 17:29
A week after announcing it will stop selling tobacco one month earlier than targeted, recently re-branded CVS Health has reac...
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UK
Thu, 28/08/2014 - 10:48
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announcements highlig...
Back to School
US
Wed, 20/08/2014 - 19:16
Kmart, Forever 21 and Target have made the biggest strides in purchase consideration among parents over the past 30 days. Kma...
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UK
Mon, 11/08/2014 - 14:45
A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public...
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US
Wed, 30/07/2014 - 14:59
As back to school season hits full swing, YouGov BrandIndex, the only daily brand consumer perception research service, takes...
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UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
Edeka
Germany
Wed, 23/07/2014 - 20:40
German supermarket chains Rewe and Edeka have chosen two very different strategies in order to attract new customers. German...
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UK
Wed, 23/07/2014 - 11:33
Food manufacturer Mondelēz International is bringing Ritz Crackers back to television for first time in 30 years. In an attem...
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UK
Tue, 15/07/2014 - 12:32
Online auction site eBay suffered a massive cyber-attack sometime between February and March which led to the personal inform...
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UK
Wed, 09/07/2014 - 17:10
In recent days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning...
Victoria's Secret Pink
US
Wed, 02/07/2014 - 22:42
Millennials show a remarkable amount of similarities to those 35 years plus in the retailers they recommend, but with a few d...
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UK
Wed, 02/07/2014 - 11:57
YouGov CEO, Stephan Shakespeare, takes a look at the recent success of Holland & Barrett. Food retailer Holland & Bar...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
American Apparel
US
Thu, 19/06/2014 - 22:17
American Apparel had been lagging in major perception and potential sales metrics by millennials for some time before the com...
Father's Day
US
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
Amazon
US
Fri, 06/06/2014 - 13:51
Amazon’s corporate-leading consumer perception is proving resilient so far in the face of its showdown with Hachette Book Gro...
Burger King
Germany
Fri, 30/05/2014 - 14:00
German TV station RTL broadcast its ‘Team Wallraff’ undercover reporting on Burger King on April 28th. German viewers were s...
Zandando
Germany
Wed, 14/05/2014 - 20:19
First Amazon, now Zalando. An undercover investigation by an RTL journalist revealing poor working conditions in the warehou...
Trader Joe's and Whole Foods
US
Wed, 14/05/2014 - 15:40
Whole Foods’ stock has been on shaky ground lately, plunging by 19% on May 7th from flat earnings. Rival Trader Joe’s, meanwh...
E*Trade
US
Wed, 14/05/2014 - 14:19
E*Trade’s six-week-old campaign touting the financially-savvy “Type E” customer has drawn increasingly positive buzz and ad a...
Target
US
Wed, 07/05/2014 - 12:08
Target President and CEO Gregg Steinhafel resigned Monday amid a seemingly stalled consumer perception rebound following its...
Dove
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
Teen Clothing
US
Thu, 17/04/2014 - 18:11
Teen retailers are far behind their general competitors in two key metrics with parents: value perception and purchase consid...
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UK
Thu, 10/04/2014 - 16:31
The latest BrandIndex tracking data shows that Aldi and Lidl could well be benefiting from the decline of Morrisons – w...
Edeka
Germany
Tue, 01/04/2014 - 17:30
Not everybody is tempted by German supermarket Edeka’s new viral hit to buy ‘supergeil’ cod or to have a bath in milk and cer...
CVS
US
Thu, 13/02/2014 - 10:38
Will CVS’s decision to not carry cigarettes be enough to challenge Walgreen’s position as the best-perceived national drugsto...
Super Bowl
US
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
Target
US
Mon, 23/12/2013 - 21:47
In one day, from last Thursday December 19th through Friday December 20th, Target has already seen its consumer perception dr...
Kmart
US
Thu, 19/12/2013 - 14:59
Highly viral ads from retailers don’t necessarily equal great sales or value for consumers in the end. Case in point: Kmart’s...
Holiday Shoppers
US
Thu, 19/12/2013 - 02:51
Target is the major retailer with the largest increase in purchase consideration among U.S. consumers over the last 30 days,...
Which brands are popular among the squeezed middle this Christmas?
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
jewelry
US
Wed, 11/12/2013 - 13:53
As jewelers carpet the media – especially programming that targets men -- with “popping the question” ads for the holiday sea...
Abercrombie & Fitch
US
Thu, 05/12/2013 - 18:23
As shareholder Engaged Capital LLC sends their 9-page letter demanding Abercrombie + Fitch’s longtime CEO Mike Jeffries step...
Reebok shoes
US
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
Macy's
US
Mon, 25/11/2013 - 02:50
With so many retailers advertising Black Friday promotions, it appears challenging for any given retailer to stand out from t...
Lululemon
US
Wed, 20/11/2013 - 20:40
Women seem less likely to be shopping at Lululemon, as fallout from CEO Chip Wilson’s controversial comments about yoga pants...
Macy's
US
Fri, 08/11/2013 - 18:26
Macy’s has shown the greatest growth in consumer purchase consideration over the past two weeks, an indicator of possible inc...
Consumer spending pressures also in play on the high street
UK
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
There’s still time for M&S’s autumn range to blossom
UK
Wed, 16/10/2013 - 12:10
Last week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it i...
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UK
Thu, 03/10/2013 - 16:42
The battle between two of the UK’s leading supermarkets intensified yesterday as Sainsbury’s and Tesco each reported contrast...
Gap
US
Wed, 02/10/2013 - 17:31
Gap’s pair of “classic rock royalty” ads featuring Alexa Ray Joel and Dhani Harrison singing their parents’ classic songs see...
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UK
Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
Whole Foods
US
Thu, 05/09/2013 - 15:11
Whole Foods may have to do more than adopt traditional discount tactics if it wants to shake its image as a pricey grocery ch...
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UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries. Tesco was selling th...
Back to School
US
Wed, 14/08/2013 - 13:07
Since our first Back To School report two weeks ago, more retailer advertising and promotion campaigns have launched, impacti...
back to school
US
Tue, 30/07/2013 - 18:25
In the last four weeks, as families gear up for back to school, Target, Walmart, and Old Navy have provided the best combinat...
McDonald’s stock down, but consumer perception up in Q2
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
Staples
US
Tue, 23/07/2013 - 20:40
Instead of raising eyebrows, promoting back to school sales in early July seems to be raising Staples’ perception with parent...
M&S brand perception matches fall in sales
UK
Wed, 10/07/2013 - 11:07
Today Marks and Spencer reported a 0.3% rise in underlying UK sales for the latest quarter (the thirteen weeks to 29 June). H...
Men's Wearhouse: George Zimmer
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
7-eleven
US
Mon, 24/06/2013 - 22:13
For the second time in a month, 7-Eleven might be looking to Snapple to be its knight in shining armor after falling victim t...
George Zimmer
US
Thu, 20/06/2013 - 15:05
Men’s Wearhouse founder George Zimmer has been its highly-visible public face for many years, but on Wednesday, June 19th, th...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
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US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
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US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
J.C. Penney
US
Wed, 05/06/2013 - 18:10
After seeing its consumer perception decline during former CEO Ron Johnson’s reign, J.C. Penney’s apology and customer thank...
Skechers Shape Up
US
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors. After a series of spring 2012 lawsuits...
Mothercare
UK
Fri, 24/05/2013 - 16:12
Although Mothercare, the retailer specialising in products for expectant mothers, has reported another big loss for this fina...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Social media proves Ocado tie-up is the perfect fit
UK
Wed, 22/05/2013 - 13:18
Morrisons, Britain’s fourth-largest supermarket, last week announced it had struck a deal with online grocery retailer Ocado,...
Abercrombie & Fitch
US
Wed, 15/05/2013 - 17:48
Retail analyst Robin Lewis may have rained on Abercrombie & Fitch’s parade with its prized 18 – 34 demographic in the US....
Craftsman
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
Ace Hardware
US
Wed, 24/04/2013 - 18:30
Reviving a 15-year-old jingle for its new spring home improvement ad campaign and testing new mobile ads that change with the...
Primark's focus on value winner amongst consumers
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
Wal-Mart
US
Fri, 19/04/2013 - 13:39
Boomers may need to make room for younger shoppers at Walmart. The 35 – 49 age demographic has surpassed adults 50+ in makin...
Lululemon
US
Mon, 01/04/2013 - 15:06
Sports clothing brand Lululemon’s black yoga pants recall seems to have hurt the brand in the US, while potentially benefitti...
Sainsbury's vs Tesco
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
IKEA meatballs
US
Thu, 21/03/2013 - 22:10
The meatballs couldn’t be returning to IKEA fast enough. The home furnishings chain has reached its lowest U.S. consumer perc...
Debenhams’ profit scare won’t hit reputation for value
UK
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
Office Depot
US
Wed, 27/02/2013 - 18:12
When Office Depot and OfficeMax merge, it may make sense for them to take the Office Depot name as that is the stronger brand...
Horsemeat scandal benefits Morrisons
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
 Dubai Shopping Festival
UAE
Wed, 20/02/2013 - 14:03
The Dubai Shopping Festival (DSF) boosted Buzz Scores of brands in Fashion, Hotels, Malls and Dining sectors. The most impro...
Best Buy
US
Wed, 13/02/2013 - 21:16
Best Buy and Barnes & Noble appear to be the troubled US retailers in the best position to survive their current predicam...
Tesco and the horsemeat scandal
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Tesco bouncing back
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
Failure to adapt meant rivals left HMV behind
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
Aldi hitting the mainstream
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
Amazon
US
Fri, 14/12/2012 - 19:55
Amazon and Old Navy are the two top national retailers with the best value perception by US consumers since the week after Bl...
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UK
Wed, 05/12/2012 - 11:32
As we move into the final countdown to Christmas, our high street department stores are pulling out all the stops. Looking ba...
Macy's
US
Wed, 28/11/2012 - 19:36
Macy’s Recommend score among US women has declined significantly since mid-November. What is causing the drop? One potential...
 Big Holiday Retail Chains
US
Wed, 21/11/2012 - 19:17
For the second Holiday Season in a row online retail giant Amazon tops the list of retailers by BrandIndex Value with Target...
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UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
Holiday Shopping Top 10 Retailers by Value
US
Tue, 20/11/2012 - 16:32
Amazon and Target retained the top two US national retailers spots with the best value perception by consumers leading into B...
Target early holiday campaign
US
Mon, 12/11/2012 - 15:03
Target’s gamble to launch its first US holiday ads in mid-October, way before any of its rivals, seems to have paid off. The...
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Starbucks suffers reputational damage
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises. First up was Nike, which first continued...
Sweat every day
US
Thu, 11/10/2012 - 22:19
Under Armour’s marketing efforts to broaden its appeal beyond men appear to be succeeding in the US, with distinct lifts in i...
Article Image
US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Best Buy
US
Wed, 19/09/2012 - 14:25
Best Buy’s US brand loyalty levels have been rising since Labor Day, likely riding a wave of back to school sales, but those...
Target
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Back to School Gainers
US
Tue, 14/08/2012 - 01:39
Staples may have the last laugh after declaring the very early date of July 10th as the first day of the US back-to-school se...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Yahoo and Best Buy: The CEO departure effect
US
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
J.C. Penney and One Million Moms
US
Thu, 10/05/2012 - 14:51
Perhaps J.C. Penney should send a thank you note to conservative group One Million Moms each time they issue a statement comp...
Wal-Mart bribery scandal
US
Thu, 03/05/2012 - 16:12
Wal-Mart’s Mexico bribery scandal might be causing the retailer some pain in the US and may yet force personnel resignations,...
Older Americans Month
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Google Doodle
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
Amazon beats out Walmart on value
US
Wed, 04/04/2012 - 15:54
The value perception gap between Amazon and Walmart among low income online shoppers is growing wider in the US. Perception o...
J. Crew Value scores surpass Gap
US
Wed, 28/03/2012 - 16:24
Michelle Obama, Mickey Drexler, or both? J. Crew is near its best value perception levels in the US with women 18+ in four ye...
Doritos leads February Buzz Improvers
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
JC Penney
US
Wed, 15/02/2012 - 16:38
JC Penney has not only weathered the Ellen Degeneres spokesperson storm, but pulled ahead of rival Kohl’s in consumer percept...
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UK
Wed, 11/01/2012 - 16:54
On Monday, media store HMV reported a fall in sales over the Christmas period, and said it remains concerned about its abilit...
Holiday Retailers Value Rankings
US
Wed, 14/12/2011 - 16:17
Three weeks after Black Friday, most of the top 10 retailers in value perception in the US are showing modest gains, but one...
John Lewis
UK
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
Holiday Retailers Value Rankings
US
Wed, 07/12/2011 - 18:50
Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US. In the week following B...
Black Friday Shoppers
US
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
Holiday Shopping
US
Fri, 18/11/2011 - 16:33
Amazon is the clear Value improvement leader for big US holiday retail chains this year, as well as achieving the highest ove...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
Target
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets. According to our survey, consumers expect to spend more at th...
Mary Portas image
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
Missoni For Target
US
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
Mad Men
US
Thu, 08/09/2011 - 04:48
The most recent episode of AMC’s “Mad Men” aired in October 2010, but it’s having a magical effect now on the US Banana Repub...
Article Image
US
Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49. In early July, Famous Foot...
Waterstones image
UK
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
US
Mon, 27/06/2011 - 16:47
In our new blog on Forbes.com, we examine how Old Navy's "Dress Like a Guy" campaign, using a few very clever parody spots, h...
US
UK
Germany
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
US
Tue, 17/05/2011 - 18:49
Barnes & Noble has made consumer perception gains on Amazon in the US with its new “Read Forever” marketing campaign for...
US
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
UK
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
US
Mon, 21/02/2011 - 17:28
Clothing designer Kenneth Cole’s controversial personal Twitter post, using the passionate Cairo protests to promote his spri...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 29/04/2010 - 15:23
The negative publicity surrounding the recent 'toxic sofa' lawsuit involving Homebase and Argos (both part of the affected Ho...
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