Retail
US
Wed, 15/02/2012 - 16:38
JC Penney has not only weathered the Ellen Degeneres spokesperson storm, but pulled ahead of rival Kohl’s in consumer percept...
UK
Wed, 11/01/2012 - 16:54
On Monday, media store HMV reported a fall in sales over the Christmas period, and said it remains concerned about its abilit...
US
Wed, 14/12/2011 - 16:17
Three weeks after Black Friday, most of the top 10 retailers in value perception in the US are showing modest gains, but one...
UK
Mon, 12/12/2011 - 15:56
John Lewis launched its £6Million Christmas advertisement titled ‘The long wait’ in November 2011. The ad, which initially la...
US
Wed, 07/12/2011 - 18:50
Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US.
In the week following B...
US
Fri, 02/12/2011 - 13:09
Target and J.C. Penney had the biggest jumps in value perception by US consumers aged 18 plus in the most recent weekly peri...
US
Fri, 18/11/2011 - 16:33
Amazon is the clear Value improvement leader for big US holiday retail chains this year, as well as achieving the highest ove...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Cosnumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
US
Tue, 27/09/2011 - 04:28
US retailer Target’s brand perception with women 18 – 34 has been damaged since its problem-plagued launch of a new discount...
US
Thu, 08/09/2011 - 04:48
The most recent episode of AMC’s “Mad Men” aired in October 2010, but it’s having a magical effect now on the US Banana Repub...
US
Thu, 01/09/2011 - 03:17
US retailer Famous Footwear is running ahead of its back-to school rivals with women aged 25 – 49.
In early July, Famous Foot...
UK
Thu, 25/08/2011 - 17:34
Earlier this summer A&NN Capital Fund Management bought Waterstone's, the bookseller, from HMV. So this week we’ve looked...
US
Mon, 27/06/2011 - 16:47
In our new blog on Forbes.com, we examine how Old Navy's "Dress Like a Guy" campaign, using a few very clever parody spots, h...
US
UK
Germany
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
US
Tue, 17/05/2011 - 18:49
Barnes & Noble has made consumer perception gains on Amazon in the US with its new “Read Forever” marketing campaign for...
US
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
UK
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
US
Mon, 21/02/2011 - 17:28
Clothing designer Kenneth Cole’s controversial personal Twitter post, using the passionate Cairo protests to promote his spri...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 29/04/2010 - 15:23
The negative publicity surrounding the recent 'toxic sofa' lawsuit involving Homebase and Argos (both part of the affected Ho...
