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Miscellaneous

Olympics LGBT
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
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UK
Fri, 17/01/2014 - 11:32
This month’s Brand Spotlight looks at how the public has viewed the Royal British Legion over both the 2012 and 2013 Po...
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Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
Brand Spotlight - RSPB
UK
Tue, 26/11/2013 - 15:45
This month’s Brand Spotlight looks at how consumers have viewed the RSPB over the course of the last six months, looking at h...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
"Not Alone": Macmillan Cancer Support
UK
Thu, 26/09/2013 - 14:19
This month’s Brand Spotlight looks at Macmillan Cancer Support, the charity that provides assistance to people with cancer an...
Brand Watch: RNLI
UK
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
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US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
Martha Stewart Match.com
US
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...
Spring allergies
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Craftsman
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
Cancer Research UK
UK
Mon, 25/03/2013 - 14:54
Cancer Research UK has had a busy few months. It launched an advertising campaign just before Christmas, and throughout Janua...
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UK
Wed, 12/12/2012 - 10:51
As each year draws to a close I like to look back over YouGov’s BrandIndex and consider the big gainers and fallers of the pr...
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UK
Wed, 28/11/2012 - 15:46
In the last two months, energy drinks brand Red Bull has raced into the headlines on more than one occasion. It has benefitte...
Levis
US
Wed, 21/11/2012 - 20:04
Jeans dominate the apparel brand category with the best value perception by consumers leading into Black Friday. Levi’s, Wran...
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US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
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US
Wed, 03/10/2012 - 16:53
Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception wit...
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US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
Chick-Fil-A Article Image
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Target
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Adidas logo
UK
Fri, 24/08/2012 - 14:04
Adidas sprinted up to the top of the YouGov BrandIndex London 2012 Olympic sponsorship table by achieving the biggest gain in...
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US
Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Top US LGBT Buzz List
US
Wed, 20/06/2012 - 15:02
Google’s Android operating system is currently the best perceived brand by the LGBT community in the US on a top 20 list that...
Father's Day 2012
US
Tue, 12/06/2012 - 16:34
If you’re stuck on a Father’s Day gift for this Sunday, you can’t go wrong with M&M’s. Because right now, M&M’s is th...
Tylenol
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
Google Doodle
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Amazon image
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
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US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
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US
Mon, 29/08/2011 - 14:03
Coke Zero saw its Buzz scores rise 7.5 points over August to become this month’s top US Buzz improver. The US 2011 football...
The Wimbledon Championships
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 13/07/2011 - 19:49
Welcome to YouGov BrandIndex's list of the US brands with the most Buzz for the first half of 2011. On this page are the ten...
US
Tue, 28/06/2011 - 14:44
Sony’s Playstation 3 comes in at the top of our list of top Buzz improvers in the US for the month of June. The game console’...
US
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 21/06/2010 - 15:06
The World Cup provides an unrivalled opportunity for brands to take advantage of the football fever sweeping the globe, wheth...
UK
Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
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