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Miscellaneous

Deflategate
US
Tue, 27/01/2015 - 16:06
Leading up to its crowning Super Bowl event on Sunday, the “Deflategate” controversy seems to have weakened the NFL’s consume...
NFL
US
Wed, 21/01/2015 - 18:58
With less than two weeks until the Super Bowl, the National Football League’s consumer perception is about half of what it wa...
Home Improvement and Tools Top Satisfaction List
US
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
NFL
US
Wed, 05/11/2014 - 18:32
Since the NFL began airing a new anti-domestic violence PSA TV spot on Thursday Night Football on October 23rd, perception ha...
Fox News
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
NFL Roger Goodell
US
Wed, 24/09/2014 - 01:51
NFL commissioner Roger Goodell’s press conference last Friday about the league’s new domestic violence tactics does not seem...
NFL
US
Wed, 17/09/2014 - 21:03
While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controver...
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UK
Wed, 17/09/2014 - 11:39
Now that the hype concerning the recent viral internet craze the ‘ice bucket challenge’ seems to have subsided, w...
Ray Rice
US
Fri, 12/09/2014 - 19:32
With the Ray Rice crisis blowing up this past week, the NFL’s consumer perception has dropped quickly in the past five days t...
CVS
US
Thu, 11/09/2014 - 17:29
A week after announcing it will stop selling tobacco one month earlier than targeted, recently re-branded CVS Health has reac...
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UK
Fri, 22/08/2014 - 16:03
Last year’s successful ‘Share a Coke’ campaign saw Coca-Cola replace its iconic branding with some of the m...
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UK
Mon, 11/08/2014 - 14:45
A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public...
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UK
Tue, 15/07/2014 - 12:32
Online auction site eBay suffered a massive cyber-attack sometime between February and March which led to the personal inform...
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UK
Thu, 12/06/2014 - 09:46
Research by SMG Insight/YouGov reveals that recent allegations of corruption over FIFA’s choice of Qatar for the 2022 W...
Claritin
US
Wed, 30/04/2014 - 14:32
With a harsh spring allergy season forecast as early as March, Claritin has charged out of the gate over its rivals with the...
Olympics LGBT
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
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UK
Fri, 17/01/2014 - 11:32
This month’s Brand Spotlight looks at how the public has viewed the Royal British Legion over both the 2012 and 2013 Po...
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Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
Brand Spotlight - RSPB
UK
Tue, 26/11/2013 - 15:45
This month’s Brand Spotlight looks at how consumers have viewed the RSPB over the course of the last six months, looking at h...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
"Not Alone": Macmillan Cancer Support
UK
Thu, 26/09/2013 - 14:19
This month’s Brand Spotlight looks at Macmillan Cancer Support, the charity that provides assistance to people with cancer an...
Brand Watch: RNLI
UK
Wed, 04/09/2013 - 11:08
This month’s Brand Watch looks at the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, and as...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
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US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
Martha Stewart Match.com
US
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...
Spring allergies
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Craftsman
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
Cancer Research UK
UK
Mon, 25/03/2013 - 14:54
Cancer Research UK has had a busy few months. It launched an advertising campaign just before Christmas, and throughout Janua...
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UK
Wed, 12/12/2012 - 10:51
As each year draws to a close I like to look back over YouGov’s BrandIndex and consider the big gainers and fallers of the pr...
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UK
Wed, 28/11/2012 - 15:46
In the last two months, energy drinks brand Red Bull has raced into the headlines on more than one occasion. It has benefitte...
Levis
US
Wed, 21/11/2012 - 20:04
Jeans dominate the apparel brand category with the best value perception by consumers leading into Black Friday. Levi’s, Wran...
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US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
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US
Wed, 03/10/2012 - 16:53
Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception wit...
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US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
Chick-Fil-A Article Image
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Target
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Adidas logo
UK
Fri, 24/08/2012 - 14:04
Adidas sprinted up to the top of the YouGov BrandIndex London 2012 Olympic sponsorship table by achieving the biggest gain in...
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US
Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Top US LGBT Buzz List
US
Wed, 20/06/2012 - 15:02
Google’s Android operating system is currently the best perceived brand by the LGBT community in the US on a top 20 list that...
Father's Day 2012
US
Tue, 12/06/2012 - 16:34
If you’re stuck on a Father’s Day gift for this Sunday, you can’t go wrong with M&M’s. Because right now, M&M’s is th...
Tylenol
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
Google Doodle
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Amazon image
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
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US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
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US
Mon, 29/08/2011 - 14:03
Coke Zero saw its Buzz scores rise 7.5 points over August to become this month’s top US Buzz improver. The US 2011 football...
The Wimbledon Championships
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 13/07/2011 - 19:49
Welcome to YouGov BrandIndex's list of the US brands with the most Buzz for the first half of 2011. On this page are the ten...
US
Tue, 28/06/2011 - 14:44
Sony’s Playstation 3 comes in at the top of our list of top Buzz improvers in the US for the month of June. The game console’...
US
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 21/06/2010 - 15:06
The World Cup provides an unrivalled opportunity for brands to take advantage of the football fever sweeping the globe, wheth...
UK
Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
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