Media & Entertainment
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 20/07/2011 - 20:07
Netflix’s July 12 price structure change announcement has hammered the company’s consumer perception, pushing it from the top...
UK
Wed, 13/07/2011 - 14:35
The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and the...
UK
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
UK
Tue, 14/06/2011 - 15:57
SportsIndex research shows that the public’s perception of FIFA fails to improve as Corporate Reputation and Buzz scores cont...
UK
Thu, 02/06/2011 - 09:12
Early indications from SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception score...
UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
US
Tue, 22/02/2011 - 18:27
Advertising during the US Super Bowl can deliver huge returns for brands and are as closely watched as the game itself.
This...
UK
Wed, 02/02/2011 - 10:47
Following last week’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the co...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
UK
Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
UK
Thu, 02/12/2010 - 11:30
Microsoft has had a fantastic November and is taking the gaming world by storm as it launched the Xbox Kinect hands-free moti...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
US
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
US
Tue, 12/10/2010 - 16:42
Although pre-release rumours suggested that Mark Zuckerberg and Facebook did not cooperate with the makers of the film, consu...
UK
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 21/06/2010 - 15:06
The World Cup provides an unrivalled opportunity for brands to take advantage of the football fever sweeping the globe, wheth...
UK
Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
UK
Wed, 17/03/2010 - 15:32
The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and th...
