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Media & Entertainment

Fox News
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
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UK
Thu, 09/10/2014 - 09:50
In September 2013, Camelot decided to increase the price of The National Lottery to £2. A far reaching marketing campai...
NFL Roger Goodell
US
Wed, 24/09/2014 - 01:51
NFL commissioner Roger Goodell’s press conference last Friday about the league’s new domestic violence tactics does not seem...
NFL
US
Wed, 17/09/2014 - 21:03
While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controver...
Comcast
US
Thu, 07/08/2014 - 13:43
Journalist Ryan Block’s highly viral recording of his tangle with an aggressive Comcast service rep has helped bring the cabl...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
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UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a gi...
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US
Fri, 04/04/2014 - 16:40
Unlike past major breaking news stories, coverage of missing Malaysia Airlines Flight 370 over the past three weeks does not...
Amazon Prime
US
Fri, 21/03/2014 - 14:27
Consumers seem to be taking Amazon Prime’s new $99 annual fee in their stride when it comes to value. However, the move appea...
Oscars
US
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
Comcast
US
Fri, 28/02/2014 - 13:37
Since their merger announcement on February 13th, the US consumer perception of both Time-Warner Cable and Comcast has taken...
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UK
Thu, 06/02/2014 - 16:34
Facebook turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its...
Netflix
US
Wed, 05/02/2014 - 22:15
Amazon Prime has made some recent strides among paid content providers in consumer perception and potential sales metrics, wh...
Time Warner Cable
US
Wed, 27/11/2013 - 11:03
One potential concern for Comcast, Cox and Charter Communications as they circle Time Warner Cable with a possible bid: their...
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US
Mon, 25/11/2013 - 18:15
Among digital music providers iTunes and Pandora are pack leaders for most metrics. Although iTunes maintains a strong lead f...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
StubHub
US
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
Fox Sport
US
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
Manning Brothers DirecTV
US
Tue, 20/08/2013 - 14:30
The DirecTV launch of its Manning brothers football season campaign seems to be perfectly timed. With Time Warner Cable and...
CBS
US
Wed, 07/08/2013 - 20:55
Time Warner Cable and CBS are losing perception as a result of their current dispute, although Time Warner appears to be payi...
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US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
Paula Deen
US
Tue, 25/06/2013 - 16:37
The Food Network may be experiencing some consumer perception backlash since they announced the non-renewal of Paula Deen’s c...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Martha Stewart Match.com
US
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...
CNN John King
US
Wed, 01/05/2013 - 16:11
Twitter, Fox News Channel and MSNBC all received short term boosts to their consumer perception during the Boston Marathon bo...
Failure to adapt meant rivals left HMV behind
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
Wii
US
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Chick-Fil-A biggest gainer with Republicans
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
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UK
Fri, 19/10/2012 - 14:19
Brands pump considerable sums of money into sponsorship, as demonstrated vividly during the build-up to the Olympic Games, an...
Chick-Fil-A Article Image
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
We didn’t expect London 2012 to be great... but it was
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
Samsung Thumbnail
US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
Netflix
Thu, 06/09/2012 - 15:12
More than a year after its pricing debacle, Netflix’s US perception has seen a strong rebound with people who rent movies thr...
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US
Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
Olympic sentiment flying high
UK
Wed, 01/08/2012 - 10:33
Breathe a big sigh of relief, Great Britain, as the sentiment surrounding the 2012 Summer Olympics is once again blazing. On...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Companies can weather the online impact of a Twitter storm
UK
Fri, 18/05/2012 - 10:24
YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twi...
March Madness Auto Advertisers
US
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
Rush Limbaugh Advertisers Fleeing
US
Thu, 15/03/2012 - 18:47
National advertisers who pulled their ads from Rush Limbaugh’s radio show have seen their perception favorability levels incr...
Amazon image
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
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UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
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US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Apple
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
Mary Portas image
UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
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UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
The Wimbledon Championships
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 20/07/2011 - 20:07
Netflix’s July 12 price structure change announcement has hammered the company’s consumer perception, pushing it from the top...
Rupert Murdoch and Rebekah Brooks
UK
Wed, 13/07/2011 - 14:35
The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and the...
Stormtroopers patrolling Old Street
UK
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
FIFA Image
UK
Tue, 14/06/2011 - 15:57
SportsIndex research shows that the public’s perception of FIFA fails to improve as Corporate Reputation and Buzz scores cont...
Sepp Blatter
UK
Thu, 02/06/2011 - 09:12
Early indications from SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception score...
Twitter image
UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
US
Tue, 22/02/2011 - 18:27
Advertising during the US Super Bowl can deliver huge returns for brands and are as closely watched as the game itself. This...
UK
Wed, 02/02/2011 - 10:47
Following last week’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the co...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
UK
Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
UK
Thu, 02/12/2010 - 11:30
Microsoft has had a fantastic November and is taking the gaming world by storm as it launched the Xbox Kinect hands-free moti...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
US
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
US
Tue, 12/10/2010 - 16:42
Although pre-release rumours suggested that Mark Zuckerberg and Facebook did not cooperate with the makers of the film, consu...
UK
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 21/06/2010 - 15:06
The World Cup provides an unrivalled opportunity for brands to take advantage of the football fever sweeping the globe, wheth...
UK
Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
UK
Wed, 17/03/2010 - 15:32
The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and th...
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