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Media & Entertainment

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UK
Wed, 19/11/2014 - 11:58
The third American Football game to be played in London this season took place at Wembley Stadium recently. With whispers on...
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UK
Wed, 12/11/2014 - 11:31
To the dismay of fans the world over, Taylor Swift decided to remove all of the songs and albums from the music streaming ser...
Home Improvement and Tools Top Satisfaction List
US
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
Fox News
US
Wed, 29/10/2014 - 22:05
Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot...
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UK
Thu, 09/10/2014 - 09:50
In September 2013, Camelot decided to increase the price of The National Lottery to £2. A far reaching marketing campai...
NFL Roger Goodell
US
Wed, 24/09/2014 - 01:51
NFL commissioner Roger Goodell’s press conference last Friday about the league’s new domestic violence tactics does not seem...
NFL
US
Wed, 17/09/2014 - 21:03
While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controver...
Comcast
US
Thu, 07/08/2014 - 13:43
Journalist Ryan Block’s highly viral recording of his tangle with an aggressive Comcast service rep has helped bring the cabl...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
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UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a gi...
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US
Fri, 04/04/2014 - 16:40
Unlike past major breaking news stories, coverage of missing Malaysia Airlines Flight 370 over the past three weeks does not...
Amazon Prime
US
Fri, 21/03/2014 - 14:27
Consumers seem to be taking Amazon Prime’s new $99 annual fee in their stride when it comes to value. However, the move appea...
Oscars
US
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
Comcast
US
Fri, 28/02/2014 - 13:37
Since their merger announcement on February 13th, the US consumer perception of both Time-Warner Cable and Comcast has taken...
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UK
Thu, 06/02/2014 - 16:34
Facebook turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its...
Netflix
US
Wed, 05/02/2014 - 22:15
Amazon Prime has made some recent strides among paid content providers in consumer perception and potential sales metrics, wh...
Time Warner Cable
US
Wed, 27/11/2013 - 11:03
One potential concern for Comcast, Cox and Charter Communications as they circle Time Warner Cable with a possible bid: their...
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US
Mon, 25/11/2013 - 18:15
Among digital music providers iTunes and Pandora are pack leaders for most metrics. Although iTunes maintains a strong lead f...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
StubHub
US
Thu, 26/09/2013 - 20:42
Ticketmaster’s new trial “TM+” resale program seems to have driven its consumer perception close to the levels of reseller St...
Fox Sport
US
Thu, 05/09/2013 - 18:27
The competition between cable sports channels has heated up. Fox Sports has been scoring the big perception points with sport...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
Manning Brothers DirecTV
US
Tue, 20/08/2013 - 14:30
The DirecTV launch of its Manning brothers football season campaign seems to be perfectly timed. With Time Warner Cable and...
CBS
US
Wed, 07/08/2013 - 20:55
Time Warner Cable and CBS are losing perception as a result of their current dispute, although Time Warner appears to be payi...
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US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
Paula Deen
US
Tue, 25/06/2013 - 16:37
The Food Network may be experiencing some consumer perception backlash since they announced the non-renewal of Paula Deen’s c...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Martha Stewart Match.com
US
Wed, 15/05/2013 - 16:29
71-year-old multimillionaire Martha Stewart’s very public foray into online dating drove up Match.com’s consumer Recommend sc...
CNN John King
US
Wed, 01/05/2013 - 16:11
Twitter, Fox News Channel and MSNBC all received short term boosts to their consumer perception during the Boston Marathon bo...
Failure to adapt meant rivals left HMV behind
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
Wii
US
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Chick-Fil-A biggest gainer with Republicans
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
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UK
Fri, 19/10/2012 - 14:19
Brands pump considerable sums of money into sponsorship, as demonstrated vividly during the build-up to the Olympic Games, an...
Chick-Fil-A Article Image
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
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US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
We didn’t expect London 2012 to be great... but it was
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
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US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
Netflix
Thu, 06/09/2012 - 15:12
More than a year after its pricing debacle, Netflix’s US perception has seen a strong rebound with people who rent movies thr...
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US
Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
Olympic sentiment flying high
UK
Wed, 01/08/2012 - 10:33
Breathe a big sigh of relief, Great Britain, as the sentiment surrounding the 2012 Summer Olympics is once again blazing. On...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
Adidas Euro sponsorship is a winner
US
Mon, 09/07/2012 - 16:43
Spain may have won the Euro 2012 tournament, but Adidas seems to have received the biggest U.S. consumer perception boost of...
Companies can weather the online impact of a Twitter storm
UK
Fri, 18/05/2012 - 10:24
YouGov SoMA, the first social media audience measurement tool, reveals some extremely interesting findings about how much Twi...
March Madness Auto Advertisers
US
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
Rush Limbaugh Advertisers Fleeing
US
Thu, 15/03/2012 - 18:47
National advertisers who pulled their ads from Rush Limbaugh’s radio show have seen their perception favorability levels incr...
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UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
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UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
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US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Apple
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
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UK
Thu, 27/10/2011 - 14:14
Mary Portas has long been known for her retail expertise, holding a regular column in the Telegraph and having previously fro...
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UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
FOX - X Factor
US
Tue, 27/09/2011 - 18:20
The top US Buzz Improver for September is FOX with an 8 point jump in Buzz score. FOX debuted the latest Simon Cowell talent...
The Wimbledon Championships
UK
Thu, 28/07/2011 - 14:36
A recent YouGov SixthSense report on pub sports viewing revealed that 33% of British adults watched sport in pubs. Large prop...
US
Wed, 20/07/2011 - 20:07
Netflix’s July 12 price structure change announcement has hammered the company’s consumer perception, pushing it from the top...
Rupert Murdoch and Rebekah Brooks
UK
Wed, 13/07/2011 - 14:35
The last week has been dominated by phone hacking news. It is clear that the public disapproves of the practices used and the...
Stormtroopers patrolling Old Street
UK
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
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UK
Tue, 14/06/2011 - 15:57
SportsIndex research shows that the public’s perception of FIFA fails to improve as Corporate Reputation and Buzz scores cont...
Sepp Blatter
UK
Thu, 02/06/2011 - 09:12
Early indications from SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception score...
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UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
US
Tue, 22/02/2011 - 18:27
Advertising during the US Super Bowl can deliver huge returns for brands and are as closely watched as the game itself. This...
UK
Wed, 02/02/2011 - 10:47
Following last week’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the co...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
UK
Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
UK
Thu, 02/12/2010 - 11:30
Microsoft has had a fantastic November and is taking the gaming world by storm as it launched the Xbox Kinect hands-free moti...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Mon, 08/11/2010 - 16:26
In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time l...
US
Fri, 05/11/2010 - 16:27
Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were abse...
US
Tue, 12/10/2010 - 16:42
Although pre-release rumours suggested that Mark Zuckerberg and Facebook did not cooperate with the makers of the film, consu...
UK
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 21/06/2010 - 15:06
The World Cup provides an unrivalled opportunity for brands to take advantage of the football fever sweeping the globe, wheth...
UK
Thu, 17/06/2010 - 15:14
The World Cup might prove to be a lucrative time for many involved: for the teams, the sponsors, the bars and the sport itsel...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
UK
Wed, 17/03/2010 - 15:32
The BBC's 'Buzz' scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and th...
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