Food & Drink
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day.
The number one b...
UK
Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
UK
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
UK
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
UK
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
US
Fri, 12/04/2013 - 14:01
McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to lev...
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
US
Thu, 21/03/2013 - 02:51
Taco Bell’s latest joint creation with Doritos, the Cool Ranch Doritos Locos Tacos, is keeping the chain at its highest US co...
US
Wed, 13/03/2013 - 01:24
The World’s Most Interesting Man seems to be interesting a lot more consumers of legal drinking age.
Dos Equis has emerged a...
US
Thu, 07/03/2013 - 01:59
Class action lawsuits claiming Anheuser Busch watered down 10% of its products may have cut short the annual post-Super Bowl...
US
Tue, 05/03/2013 - 22:09
Hooter’s strategy of improving perception with US women seems to have been making gradual progress since last fall.
Since bei...
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
US
Wed, 06/02/2013 - 14:48
Burger King seems to have dodged a consumer perception bullet in the U.S. in the aftermath of its recent UK “horse meat” scan...
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
Fri, 30/11/2012 - 16:36
Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ c...
UK
Wed, 28/11/2012 - 15:46
In the last two months, energy drinks brand Red Bull has raced into the headlines on more than one occasion. It has benefitte...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
US
Wed, 14/11/2012 - 00:30
After imported beer brands sank to their lowest US consumer satisfaction levels in two years during the first half of 2012, t...
UK
Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year.
As we wo...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
US
Mon, 29/10/2012 - 12:45
Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both...
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises.
First up was Nike, which first continued...
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
US
Thu, 18/10/2012 - 15:28
Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic...
US
Wed, 03/10/2012 - 16:53
Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception wit...
US
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
US
Mon, 10/09/2012 - 12:42
Quiznos is in the midst of a comeback attempt in the US sandwich market. The national chain was badly hit by the recession –...
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three.
Target has gained attention for its back-to-s...
US
Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
US
Fri, 10/08/2012 - 16:13
Just weeks after a Burger King worker was filmed treading on lettuce, Taco Bell had its very own employee gaffe to deal with....
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Mon, 06/08/2012 - 14:32
The iconic “Pizza! Pizza!” tagline is back at Little Caesar’s, and now the brand has driven up perception among pizza fans. P...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
US
Mon, 30/07/2012 - 17:03
5-Hour Energy Shots received the biggest consumer perception gain of all beverage brands in the first half of 2012. As a matt...
US
Fri, 27/07/2012 - 16:15
Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including th...
US
Wed, 25/07/2012 - 20:45
Burger King’s social media crisis, triggered by a photo of somebody standing in two lettuce bins at an Ohio location going vi...
US
Thu, 19/07/2012 - 16:08
Chick-fil-A is the exception to the rule when it comes to business and religion – brands usually go out of their way to avoid...
US
Tue, 17/07/2012 - 16:19
Maybe Chipotle might not have to worry about Taco Bell’s upscale Cantina menu after all.
While Taco Bell’s Doritos Locos may...
US
Tue, 03/07/2012 - 15:19
Oreo’s much-discussed and debated rainbow cookie posted on its Facebook page in honor of LGBT Pride Month seems to have boost...
US
Thu, 28/06/2012 - 18:54
More pig and ice cream, please!
Burger King’s new summer menu of BBQ offerings and a much-talked-about bacon sundae dessert,...
US
Wed, 13/06/2012 - 17:24
Coinciding with ads urging soccer star David Beckham to take off his shirt, women’s perception of Burger King has heated up o...
US
Wed, 06/06/2012 - 14:53
New York City resident perception of soda brands has taken a sharp hit in the aftermath of Mayor Mike Bloomberg’s proposed sa...
US
Thu, 31/05/2012 - 18:13
Healthy consumers have given 7-Eleven’s perception their highest levels in at least four years in the US, coinciding with the...
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
US
Wed, 16/05/2012 - 19:51
Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that tran...
US
Thu, 03/05/2012 - 16:12
Wal-Mart’s Mexico bribery scandal might be causing the retailer some pain in the US and may yet force personnel resignations,...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Fri, 13/04/2012 - 16:10
While coffee drinkers appear to be getting over the revelation of Starbucks using “cochineal extract” in its Strawberry &...
US
Tue, 10/04/2012 - 21:33
Taco Bell Doritos Locos -- the merger of fast food and salty snacks – appears to have boosted consumer perception of both bra...
US
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
UK
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
US
Tue, 13/03/2012 - 18:10
St. Patrick’s Day is the time to hoist a pint or two with friends and family. And the pint they very well may be hoisting is...
US
Wed, 07/03/2012 - 21:13
McDonald’s has nearly matched its best perception numbers with parents since the beginning of 2008, most likely because of it...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
US
Tue, 31/01/2012 - 21:23
Pizza Hut has gained the most in value perception with fast food eaters in the annual QSR battle against January sales doldru...
US
Wed, 30/11/2011 - 15:07
Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early th...
UK
Tue, 29/11/2011 - 10:31
Earlier this month, on November 13, came the news that certain jars of Loyd Grossman curry sauce were being recalled after tw...
UK
Thu, 24/11/2011 - 10:52
Costa Coffee has been in the news recently with surprisingly strong sales figures. Over a six month period (March to August)...
US
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
US
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US.
So,...
US
Tue, 13/09/2011 - 21:09
Ditching the “King” to take a more traditional route may be the best marketing move Burger King has made in a long time in th...
US
Tue, 16/08/2011 - 21:58
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their...
US
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
UK
Wed, 03/08/2011 - 11:42
One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate...
US
Wed, 27/07/2011 - 21:48
This article originally appeared on our blog at blogs.forbes.com.
A new round of playfully competitive Pepsi ads, which take...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Thu, 02/06/2011 - 20:41
The King Bee appears to have brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both US brands Jack...
US
Tue, 24/05/2011 - 21:01
US restaurant chain Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entr...
UK
Thu, 05/05/2011 - 10:53
To celebrate its 125th anniversary, Coca-Cola launched a global ad campaign that draws on the brand's heritage. Part of a mul...
US
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
UK
Wed, 20/04/2011 - 11:21
Two months ago, BrandIndex looked at the impact of The Co-operative's 'good food within easy reach' ad campaign that launche...
US
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
US
Fri, 25/03/2011 - 15:56
Dairy Queen, the US chain of soft serve ice cream and fast food restaurants, has been fast out of the blocks in 2011 with mar...
US
Thu, 17/03/2011 - 11:00
St. Patrick's Day is celebrated by the Irish and Irish at heart with parades, music, green attire and Irish food and drink. T...
UK
Fri, 11/03/2011 - 17:30
January saw the BrandIndex team going bananas over innocent’s new superhero smoothie ad, crowning it ‘Campaign of the Month’...
US
Thu, 10/03/2011 - 15:56
Taco Bell's recent fight against claims that its ‘seasoned beef’ taco filling is only 36% meat has had a major impact on the...
US
Tue, 15/02/2011 - 10:02
Consumer perception scores for Taco Bell fell fast in the wake of an Alabama law firm filing a class-action lawsuit against t...
UK
Tue, 08/02/2011 - 17:58
The Co-operative launched a new multi-platform campaign on January 3 to assert their position in the food market as a values...
UK
Thu, 03/02/2011 - 14:16
The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion which gave consu...
US
Fri, 28/01/2011 - 10:31
Dining chains that touted product quality and value continued to get through to US consumers last year, according to Buzz ran...
UK
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
US
Tue, 07/12/2010 - 15:25
In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differ...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 25/10/2010 - 15:24
The last few months have marked a change in fortune for Magners Cider.
The brands owner, C&C group, reported a growth in...
US
Wed, 13/10/2010 - 16:41
Krystal introduced 'Game Time Wings' as a new menu item just in time for football season. Chicken wings are a staple for armc...
US
Mon, 11/10/2010 - 16:45
Popeyes' advertising campaign highlighting its recent national taste test win over KFC has resonated with consumers.
UK
Wed, 22/09/2010 - 14:34
When Kraft’s takeover of Cadbury was completed on 2nd February last year the UK said farewell to one of its flagship brands....
UK
Wed, 22/09/2010 - 14:32
While few people would have expected Wayne Rooney’s reputation to be intact after the latest allegations about this private l...
US
Tue, 21/09/2010 - 16:49
Perhaps taking a queue from the Domino's playbook, Pizza Hut launches a major branding campaign featuring actual employees in...
UK
Tue, 31/08/2010 - 14:41
Greggs, the UK's leading bakery retailer, has seen it's BrandIndex scores increase over the past month, despite the rising pr...
UK
Thu, 26/08/2010 - 14:45
Swiss company Nestlé has announced that it expects a five percent growth in sales for this half of 2010 despite its competito...
US
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 23/06/2010 - 15:02
Looking at BrandIndex, we sometimes have a sense of how a brand is performing before any major announcements to the City are...
UK
Wed, 14/04/2010 - 15:29
Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery after their 'Buzz' scores...
