Food & Drink
US
Tue, 31/01/2012 - 21:23
Pizza Hut has gained the most in value perception with fast food eaters in the annual QSR battle against January sales doldru...
US
Wed, 30/11/2011 - 15:07
Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early th...
UK
Tue, 29/11/2011 - 10:31
Earlier this month, on November 13, came the news that certain jars of Loyd Grossman curry sauce were being recalled after tw...
UK
Thu, 24/11/2011 - 10:52
Costa Coffee has been in the news recently with surprisingly strong sales figures. Over a six month period (March to August)...
US
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
US
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US.
So,...
US
Tue, 13/09/2011 - 21:09
Ditching the “King” to take a more traditional route may be the best marketing move Burger King has made in a long time in th...
US
Tue, 16/08/2011 - 21:58
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their...
US
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
UK
Wed, 03/08/2011 - 11:42
One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate...
US
Wed, 27/07/2011 - 21:48
This article originally appeared on our blog at blogs.forbes.com.
A new round of playfully competitive Pepsi ads, which take...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Thu, 02/06/2011 - 20:41
The King Bee appears to have brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both US brands Jack...
US
Tue, 24/05/2011 - 21:01
US restaurant chain Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entr...
UK
Thu, 05/05/2011 - 10:53
To celebrate its 125th anniversary, Coca-Cola launched a global ad campaign that draws on the brand's heritage. Part of a mul...
US
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
UK
Wed, 20/04/2011 - 11:21
Two months ago, BrandIndex looked at the impact of The Co-operative's 'good food within easy reach' ad campaign that launche...
US
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
US
Fri, 25/03/2011 - 15:56
Dairy Queen, the US chain of soft serve ice cream and fast food restaurants, has been fast out of the blocks in 2011 with mar...
US
Thu, 17/03/2011 - 11:00
St. Patrick's Day is celebrated by the Irish and Irish at heart with parades, music, green attire and Irish food and drink. T...
UK
Fri, 11/03/2011 - 17:30
January saw the BrandIndex team going bananas over innocent’s new superhero smoothie ad, crowning it ‘Campaign of the Month’...
US
Thu, 10/03/2011 - 15:56
Taco Bell's recent fight against claims that its ‘seasoned beef’ taco filling is only 36% meat has had a major impact on the...
US
Tue, 15/02/2011 - 10:02
Consumer perception scores for Taco Bell fell fast in the wake of an Alabama law firm filing a class-action lawsuit against t...
UK
Tue, 08/02/2011 - 17:58
The Co-operative launched a new multi-platform campaign on January 3 to assert their position in the food market as a values...
UK
Thu, 03/02/2011 - 14:16
The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion which gave consu...
US
Fri, 28/01/2011 - 10:31
Dining chains that touted product quality and value continued to get through to US consumers last year, according to Buzz ran...
UK
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
US
Tue, 07/12/2010 - 15:25
In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differ...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 25/10/2010 - 15:24
The last few months have marked a change in fortune for Magners Cider.
The brands owner, C&C group, reported a growth in...
US
Wed, 13/10/2010 - 16:41
Krystal introduced 'Game Time Wings' as a new menu item just in time for football season. Chicken wings are a staple for armc...
US
Mon, 11/10/2010 - 16:45
Popeyes' advertising campaign highlighting its recent national taste test win over KFC has resonated with consumers.
UK
Wed, 22/09/2010 - 14:34
When Kraft’s takeover of Cadbury was completed on 2nd February last year the UK said farewell to one of its flagship brands....
UK
Wed, 22/09/2010 - 14:32
While few people would have expected Wayne Rooney’s reputation to be intact after the latest allegations about this private l...
US
Tue, 21/09/2010 - 16:49
Perhaps taking a queue from the Domino's playbook, Pizza Hut launches a major branding campaign featuring actual employees in...
UK
Tue, 31/08/2010 - 14:41
Greggs, the UK's leading bakery retailer, has seen it's BrandIndex scores increase over the past month, despite the rising pr...
UK
Thu, 26/08/2010 - 14:45
Swiss company Nestlé has announced that it expects a five percent growth in sales for this half of 2010 despite its competito...
US
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 23/06/2010 - 15:02
Looking at BrandIndex, we sometimes have a sense of how a brand is performing before any major announcements to the City are...
UK
Wed, 14/04/2010 - 15:29
Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery after their 'Buzz' scores...
