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Food & Drink

Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
Wed, 18/06/2014 - 16:11
Since the third week of February, Budweiser has seen a distinct uptick in two important sales-related metrics, following clos...
Wed, 18/06/2014 - 16:06
In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highes...
Burger King
Tue, 10/06/2014 - 23:18
Burger King’s new tagline is sending the chain’s fast food eater perception in the right direction after its “burgers for bre...
Mon, 09/06/2014 - 11:56
The Indian Premier League (IPL), a Twenty20 cricket tournament where different franchise teams participate for the title, is...
Mon, 19/05/2014 - 19:04
KFC has been unable to sustain the perception momentum it built up with fast food eaters around its Olympics-timed #HowDoYouK...
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Wed, 14/05/2014 - 11:56
YouGov CEO, Stephan Shakespeare, assesses Birds Eye's attempts to re-connect with its consumers The past 18 months have not b...
Miller Lite
Tue, 29/04/2014 - 18:55
Miller Lite’s return to 1970s packaging seems to be having an impact on the present: since the beginning of the year, more US...
Taco Bell McDonald's
Tue, 08/04/2014 - 14:18
The breakfast war is raging and it looks like Taco Bell is winning the opening battle for consumer perception over McDonald’s...
Coca Cola
Thu, 03/04/2014 - 20:28
YouGov recently analyzed nearly 100 non-alcoholic beverage brands to identify how the sector has evolved in the U.S. over the...
St Patrick's Day
Sun, 16/03/2014 - 18:47
For the second year in a row, Samuel Adams and Budweiser are the two best-perceived beers in America, according to the annual...
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
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Thu, 27/02/2014 - 14:44
In 2012, Cadbury Creme Egg was struggling to get its voice heard in a crowded confectionary market and sales were down. Since...
Olympics LGBT
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
Super Bowl
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
Captain Morgan
Wed, 18/12/2013 - 15:09
You can call it a rum punch: Captain Morgan has made a jump in consumer purchase consideration over the past 30 days to arriv...
Energy drinks
Tue, 10/12/2013 - 21:13
After consumer perception for the entire sector took a big hit in the fall of 2012 over reports linking 5-Hour Energy drinks...
Tue, 03/12/2013 - 14:43
With QSRs aggressively rejiggering their menus and tinkering with price points over the past six months, fast food eaters bel...
Wed, 13/11/2013 - 19:08
The 2013 professional and college football season appears to have been good to the pizza industry: the four big chains – all...
The secret recipe for Share a Coke’s massive success
Wed, 13/11/2013 - 10:26
COCA-COLA’S Share a Coke campaign, for which the company replaced its label with 150 of Britain’s most popular first names, w...
Long John Silver
Wed, 06/11/2013 - 18:47
Burger King, Taco Bell and McDonald’s have made big strides among the Hispanic demographic over the past two months with two...
Sweet success for Celebrations and Maltesers
Mon, 04/11/2013 - 16:24
Halloween sparks some success for Celebrations, Maltesers and Twix The increasing promotion of Halloween and themed confectio...
Heinz could be the victor of the global burger battle
Wed, 30/10/2013 - 16:22
The battle of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz...
White House
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
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Wed, 02/10/2013 - 17:13
The recent introduction of reduced calorie “Satisfries” coincides with a perception boost for the Burger King brand among two...
beer brands
Wed, 25/09/2013 - 18:29
American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S....
CPG products
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
Love it or hate it, Marmite’s creating a buzz
Thu, 15/08/2013 - 10:55
For the first time in two years, Unilever has launched a television campaign for its brand, Marmite. The advert was first air...
Taco Bell
Fri, 02/08/2013 - 20:06
Taco Bell is ending its kids meals because, according to CEO Greg Creed, "We're trying to be this millennial edgy brand.” Bu...
McDonald’s stock down, but consumer perception up in Q2
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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Wed, 12/06/2013 - 11:15
Fuller Smith & Turner has launched a ‘Made of London’ campaign across all media to promote its London Pride ale to capita...
Chicken Festival Boosts Buzz for Pizza Hut in UAE
Thu, 23/05/2013 - 14:02
Dubai, UAE: Pizza Huts’ ongoing Chicken Festival, which features new chicken-based additions to their menu, may be helping th...
Social media proves Ocado tie-up is the perfect fit
Wed, 22/05/2013 - 13:18
Morrisons, Britain’s fourth-largest supermarket, last week announced it had struck a deal with online grocery retailer Ocado,...
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
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Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
Peroni’s snub of Wetherspoons is a classy decision
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
Pret's affordable luxuries a winner
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
Fri, 12/04/2013 - 14:01
McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to lev...
Sainsbury's vs Tesco
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
Cool Ranch Doritos Locos Tacos
Thu, 21/03/2013 - 02:51
Taco Bell’s latest joint creation with Doritos, the Cool Ranch Doritos Locos Tacos, is keeping the chain at its highest US co...
St Patrick's Day beer brands
Wed, 13/03/2013 - 01:24
The World’s Most Interesting Man seems to be interesting a lot more consumers of legal drinking age. Dos Equis has emerged a...
Anheuser Busch
Thu, 07/03/2013 - 01:59
Class action lawsuits claiming Anheuser Busch watered down 10% of its products may have cut short the annual post-Super Bowl...
Tue, 05/03/2013 - 22:09
Hooter’s strategy of improving perception with US women seems to have been making gradual progress since last fall. Since bei...
Horsemeat scandal benefits Morrisons
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
Tesco and the horsemeat scandal
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Burger King
Wed, 06/02/2013 - 14:48
Burger King seems to have dodged a consumer perception bullet in the U.S. in the aftermath of its recent UK “horse meat” scan...
Tesco bouncing back
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
Aldi hitting the mainstream
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
Papa John's
Fri, 30/11/2012 - 16:36
Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ c...
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Wed, 28/11/2012 - 15:46
In the last two months, energy drinks brand Red Bull has raced into the headlines on more than one occasion. It has benefitte...
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Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
Domestic and Imported Beer Sectors
Wed, 14/11/2012 - 00:30
After imported beer brands sank to their lowest US consumer satisfaction levels in two years during the first half of 2012, t...
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Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year. As we wo...
October US Buzz Improvers
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Monster Energy
Mon, 29/10/2012 - 12:45
Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both...
Starbucks suffers reputational damage
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises. First up was Nike, which first continued...
Chick-Fil-A biggest gainer with Republicans
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
Thu, 18/10/2012 - 15:28
Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic...
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Wed, 03/10/2012 - 16:53
Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception wit...
Chick-Fil-A Article Image
Mon, 01/10/2012 - 21:52
Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July mel...
Walgreen's Image
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
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Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
Quiznos pic
Mon, 10/09/2012 - 12:42
Quiznos is in the midst of a comeback attempt in the US sandwich market. The national chain was badly hit by the recession –...
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
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Mon, 20/08/2012 - 10:48
Restaurant chain Hooters – known for its scantily clad girls, sports coverage and deep fried menu – is making a drive to appe...
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Fri, 10/08/2012 - 16:13
Just weeks after a Burger King worker was filmed treading on lettuce, Taco Bell had its very own employee gaffe to deal with....
Visa Olympic Sponsor
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
Little Caesar's
Mon, 06/08/2012 - 14:32
The iconic “Pizza! Pizza!” tagline is back at Little Caesar’s, and now the brand has driven up perception among pizza fans. P...
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
5-Hour Energy is super boosted
Mon, 30/07/2012 - 17:03
5-Hour Energy Shots received the biggest consumer perception gain of all beverage brands in the first half of 2012. As a matt...
Chick-Fil-A takes a hit with fast food eaters
Fri, 27/07/2012 - 16:15
Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including th...
Burger King Lettuce Photo Scandal
Wed, 25/07/2012 - 20:45
Burger King’s social media crisis, triggered by a photo of somebody standing in two lettuce bins at an Ohio location going vi...
Thu, 19/07/2012 - 16:08
Chick-fil-A is the exception to the rule when it comes to business and religion – brands usually go out of their way to avoid...
Fast food eaters unconvinced by upscale Taco Bell menu
Tue, 17/07/2012 - 16:19
Maybe Chipotle might not have to worry about Taco Bell’s upscale Cantina menu after all. While Taco Bell’s Doritos Locos may...
Nabiscso rainbow Oreo generates positive impact despite online backlash
Tue, 03/07/2012 - 15:19
Oreo’s much-discussed and debated rainbow cookie posted on its Facebook page in honor of LGBT Pride Month seems to have boost...
Burger King launches bacon ice cream sundae
Thu, 28/06/2012 - 18:54
More pig and ice cream, please! Burger King’s new summer menu of BBQ offerings and a much-talked-about bacon sundae dessert,...
Burger King celebrity campaign engages audiences
Wed, 13/06/2012 - 17:24
Coinciding with ads urging soccer star David Beckham to take off his shirt, women’s perception of Burger King has heated up o...
Mayor Bloomberg proposes ban on large sodas
Wed, 06/06/2012 - 14:53
New York City resident perception of soda brands has taken a sharp hit in the aftermath of Mayor Mike Bloomberg’s proposed sa...
7-Eleven fit for healthy consumers
Thu, 31/05/2012 - 18:13
Healthy consumers have given 7-Eleven’s perception their highest levels in at least four years in the US, coinciding with the...
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
Bud Light paces domestic light beers in reaching millennials
Wed, 16/05/2012 - 19:51
Springtime ad campaigns for domestic light beers in the US are registering significantly with millennials, but will that tran...
Wal-Mart bribery scandal
Thu, 03/05/2012 - 16:12
Wal-Mart’s Mexico bribery scandal might be causing the retailer some pain in the US and may yet force personnel resignations,...
Older Americans Month
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Google Doodle
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
Starbucks pink
Fri, 13/04/2012 - 16:10
While coffee drinkers appear to be getting over the revelation of Starbucks using “cochineal extract” in its Strawberry &...
Taco Bell "Live Mas"
Tue, 10/04/2012 - 21:33
Taco Bell Doritos Locos -- the merger of fast food and salty snacks – appears to have boosted consumer perception of both bra...
Dr. Pepper "One of a Kind"
Wed, 04/04/2012 - 15:45
Being “one of a kind” is paying off for Dr. Pepper – with a new ad campaign and reports of other leading soda brands containi...
Greggs has a chance to profit from the coalitions’ pasty problems
Wed, 04/04/2012 - 11:47
Most of the time, our data shows that events in the political world have little impact on the public’s view of brands. Someti...
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
St. Patrick's Day Beer Rankings
Tue, 13/03/2012 - 18:10
St. Patrick’s Day is the time to hoist a pint or two with friends and family. And the pint they very well may be hoisting is...
McDonald's launch healthier Happy Meals
Wed, 07/03/2012 - 21:13
McDonald’s has nearly matched its best perception numbers with parents since the beginning of 2008, most likely because of it...
Doritos leads February Buzz Improvers
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
Pizza Hut bossts Value perception in January
Tue, 31/01/2012 - 21:23
Pizza Hut has gained the most in value perception with fast food eaters in the annual QSR battle against January sales doldru...
Burger King
Wed, 30/11/2011 - 15:07
Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early th...
Loyd Grossman
Tue, 29/11/2011 - 10:31
Earlier this month, on November 13, came the news that certain jars of Loyd Grossman curry sauce were being recalled after tw...
Costa Coffee
Thu, 24/11/2011 - 10:52
Costa Coffee has been in the news recently with surprisingly strong sales figures. Over a six month period (March to August)...
Godfather's Pizza
Tue, 15/11/2011 - 23:32
Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his fo...
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Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
Dr. Pepper
Thu, 20/10/2011 - 19:24
Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders in the US. So,...
Burger King
Tue, 13/09/2011 - 21:09
Ditching the “King” to take a more traditional route may be the best marketing move Burger King has made in a long time in th...
Parents enjoy "Kids Eat Free" at IHOP
Tue, 16/08/2011 - 21:58
IHOP has timed playing the value card perfectly with parents in the US as the economy has moved back to the forefront. Their...
Red Lobster reels in 18-34 year-olds
Thu, 11/08/2011 - 15:08
Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering stron...
Kraft and Cadbury Image
Wed, 03/08/2011 - 11:42
One of the big stories of January 2010 was the Kraft takeover of Cadbury. The controversy that this sparked had an immediate...
Wed, 27/07/2011 - 21:48
This article originally appeared on our blog at A new round of playfully competitive Pepsi ads, which take...
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
Thu, 02/06/2011 - 20:41
The King Bee appears to have brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both US brands Jack...
Tue, 24/05/2011 - 21:01
US restaurant chain Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entr...
Thu, 05/05/2011 - 10:53
To celebrate its 125th anniversary, Coca-Cola launched a global ad campaign that draws on the brand's heritage. Part of a mul...
Fri, 29/04/2011 - 21:38
Walmart, the US retail giant, has launched an everyday low prices campaign to reverse its two-year slide, and has put the cha...
Wed, 20/04/2011 - 11:21
Two months ago, BrandIndex looked at the impact of The Co-operative's 'good food within easy reach' ad campaign that launche...
McDonald's image
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
Fri, 25/03/2011 - 15:56
Dairy Queen, the US chain of soft serve ice cream and fast food restaurants, has been fast out of the blocks in 2011 with mar...
Thu, 17/03/2011 - 11:00
St. Patrick's Day is celebrated by the Irish and Irish at heart with parades, music, green attire and Irish food and drink. T...
Fri, 11/03/2011 - 17:30
January saw the BrandIndex team going bananas over innocent’s new superhero smoothie ad, crowning it ‘Campaign of the Month’...
Thu, 10/03/2011 - 15:56
Taco Bell's recent fight against claims that its ‘seasoned beef’ taco filling is only 36% meat has had a major impact on the...
Tue, 15/02/2011 - 10:02
Consumer perception scores for Taco Bell fell fast in the wake of an Alabama law firm filing a class-action lawsuit against t...
Tue, 08/02/2011 - 17:58
The Co-operative launched a new multi-platform campaign on January 3 to assert their position in the food market as a values...
Thu, 03/02/2011 - 14:16
The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion which gave consu...
Fri, 28/01/2011 - 10:31
Dining chains that touted product quality and value continued to get through to US consumers last year, according to Buzz ran...
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
Tue, 07/12/2010 - 15:25
In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differ...
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
Mon, 25/10/2010 - 15:24
The last few months have marked a change in fortune for Magners Cider. The brands owner, C&C group, reported a growth in...
Wed, 13/10/2010 - 16:41
Krystal introduced 'Game Time Wings' as a new menu item just in time for football season. Chicken wings are a staple for armc...
Mon, 11/10/2010 - 16:45
Popeyes' advertising campaign highlighting its recent national taste test win over KFC has resonated with consumers.
Wed, 22/09/2010 - 14:34
When Kraft’s takeover of Cadbury was completed on 2nd February last year the UK said farewell to one of its flagship brands....
Wed, 22/09/2010 - 14:32
While few people would have expected Wayne Rooney’s reputation to be intact after the latest allegations about this private l...
Tue, 21/09/2010 - 16:49
Perhaps taking a queue from the Domino's playbook, Pizza Hut launches a major branding campaign featuring actual employees in...
Tue, 31/08/2010 - 14:41
Greggs, the UK's leading bakery retailer, has seen it's BrandIndex scores increase over the past month, despite the rising pr...
Thu, 26/08/2010 - 14:45
Swiss company Nestlé has announced that it expects a five percent growth in sales for this half of 2010 despite its competito...
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
Wed, 23/06/2010 - 15:02
Looking at BrandIndex, we sometimes have a sense of how a brand is performing before any major announcements to the City are...
Wed, 14/04/2010 - 15:29
Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery after their 'Buzz' scores...
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