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Financial Services

March Madness
Thu, 26/03/2015 - 14:58
In the first week of NCAA’s March Madness, Coke and AT&T appear to have moved the needle the most on three important cons...
Super Bowl 2015
Thu, 29/01/2015 - 16:22
Auto and soft drink brands have taken the lead among the Super Bowl advertisers which have moved the consumer perception need...
Thu, 11/12/2014 - 20:01
After their Christmas 2013 data breach took them on one of the sharpest consumer perception drops since 2010’s BP oil crisis,...
Home Improvement and Tools Top Satisfaction List
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
JP Morgan
Wed, 08/10/2014 - 12:58
The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data bre...
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
LA Clippers
Fri, 30/05/2014 - 14:13
Basketball seems to have been very good for State Farm’s consumer perception over the past month. The main reason appears to...
Wed, 26/03/2014 - 13:29
Esurance’s recently-launched ad campaign mocking rival GEICO’s “15 minutes can save you 15% or more” tagline is helping Allst...
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
Wed, 05/03/2014 - 19:22
More than five years after the country’s biggest financial collapse, the big retail banks are no longer in the consumer dogho...
Olympics LGBT
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
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Wed, 19/02/2014 - 11:02
Not long ago, the British retail banking sector was dominated by just a few big brands. That is undeniably starting to change...
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
Geico Hump Day
Tue, 08/10/2013 - 18:12
When the insurance industry swings into their ad spending cycle, consumers definitely take notice. A September wave of new Al...
Account switching means banks must fight to stay current
Wed, 18/09/2013 - 15:26
This week, new rules took effect that will allow the UK’s 46 million current account holders to switch banks in seven days. A...
Retail bank’s split gives each group plenty to work on
Thu, 12/09/2013 - 10:43
With the splitting of Lloyds Banking Group and the launch of the TSB this week, the next few months will be an important time...
Welby’s challenge highlights how vulnerable Wonga is
Wed, 31/07/2013 - 13:06
Last week, in an interview with Total Politics magazine, the Archbishop of Canterbury Justin Welby said that he has told Wong...
Co-op Bank still trailing its rivals after series of setbacks
Wed, 24/07/2013 - 13:42
A month ago I looked at the succession of crises suffered by the Co-operative Bank this year: the collapse of its deal to buy...
Tue, 02/07/2013 - 16:27
E*Trade may have outgrown its TV crib: the financial service’s most recent Super Bowl campaign featuring its iconic talking b...
Fallout from the Co-op bail-in is hitting the brand hard
Wed, 19/06/2013 - 10:48
Co-operative Bank’s bail-in – announced on Monday after it struck a deal with regulators to plug its £1.5bn capital hole – co...
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
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Wed, 29/05/2013 - 15:39
The Co-operative bank began this week by announcing that former HSBC banker Niall Booker will be joining the company as its n...
Wed, 29/05/2013 - 14:39
Maybe it was coincidence that Chase launched a new consumer ad campaign at the same time its chairman and CEO, Jamie Dimon, c...
Sainsbury's Local
Thu, 16/05/2013 - 13:12
Last week Sainsbury’s said that it had paid £248m to Lloyds Banking Group to take full ownership of Sainsbury’s Bank, buying...
Wed, 16/01/2013 - 03:10
AIG has reached its best US consumer perception levels since the financial meltdown of September 2008, most likely helped by...
October US Buzz Improvers
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Chick-Fil-A biggest gainer with Republicans
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
Walgreen's Image
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three. Target has gained attention for its back-to-s...
Progressive Insurance
Tue, 28/08/2012 - 18:38
Progressive Insurance’s mid-August controversy has brought the company to its lowest US consumer perception levels in more th...
Visa Olympic Sponsor
Tue, 14/08/2012 - 18:38
VISA appears to be the breakaway Olympic sponsor winner, recording the biggest gains in consumer perception over the course o...
Visa Olympic Sponsor
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
Hit to bank’s reputation is instant and damning
Thu, 05/07/2012 - 12:21
Last week the NatWest computer glitch; this week another bank, another crisis and more damage to a brand. The Libor scandal h...
Twitter impact on consumer perception becomes clear
Thu, 28/06/2012 - 14:14
Whether NatWest’s recent computer problems are over remains to be seen, but what is already obvious is the damage that is bei...
M&S Bank measures early rises
Tue, 26/06/2012 - 14:53
On June 8, Marks & Spencer announced that they will soon be replacing M&S Money with a new service: M&S Bank. Thi...
Jamie Dimon Capitol Hill testimony seems to stall JP Morgan recovery
Thu, 21/06/2012 - 17:10
The race for investment bank viewed most negatively by the public between JP Morgan and Goldman Sachs just got a little tight...
Two billion and counting
Tue, 22/05/2012 - 20:05
Goldman Sachs may have to relinquish its title as Wall Street’s poster boy for bad behavior. After its recent admission of m...
Google Doodle
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
Mastercard and Visa take Buzz fall
Tue, 17/04/2012 - 19:37
Discover card not only bounced back early in consumer perception after a major security breach rattled the whole industry thr...
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Goldman Sachs Reputation scores dive
Wed, 21/03/2012 - 14:29
Goldman Sachs’ most recent controversy has sent its workplace reputation with consumers below 2008 – 2009 financial crisis da...
Geico loses edge
Fri, 02/03/2012 - 15:09
Is it time for Geico and Progressive Insurance to retire their gecko, cavemen and sales clerk Flo characters? Both brands ha...
Hester had no choice but to turn down bonus
Wed, 15/02/2012 - 10:17
People are chemically programmed to feel more comfortable when they are in agreement with those around them. This affects peo...
Both Santander and RBS still have a long way to go
Wed, 14/12/2011 - 14:05
At the start of the year, BrandIndex looked at how major banks had fared over 2010, noting that it had been a bad year for pe...
Capital One
Wed, 28/09/2011 - 19:18
Creating jobs provides a short-term boost to Capital One’s consumer reputation in the US. The country’s fifth-largest bank’s...
Santander image
Thu, 09/06/2011 - 09:33
At the start of the year, BrandIndex looked at how Santander’s scores had nose-dived in the UK during 2010 taking it from com...
NS&I image
Thu, 26/05/2011 - 15:29
National Savings & Investments, the Government-backed savings provider, re-launched its Index-linked Savings Certificates...
Thu, 07/04/2011 - 14:19
April is US tax month, and storefront chain H&R Block and software product TurboTax have been trying to outdo one another...
Thu, 03/03/2011 - 10:06
Over the last week we have seen three of the major UK banks - HSBC, Lloyds Banking Group and Royal Bank of Scotland (RBS) ann...
Mon, 25/10/2010 - 15:30
At the end of September, the Financial Services Authority (FSA) released figures detailing which banks had received the most...
Tue, 31/08/2010 - 14:38
The UK officially came out of recession in January this year and a comparison of the data for both the telecoms and financial...
Thu, 26/08/2010 - 14:43
Record profits, but increasing prices for the insurance firm Aviva have seen an influx of mixed feelings towards the brand fr...
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
Mon, 21/06/2010 - 15:09
BrandIndex shows the insurance giant Prudential's scores slipping since its announcement that it intends to acquire the Asian...
Mon, 14/06/2010 - 18:05
While BrandIndex data suggests that US consumers are more negative on Goldman Sachs than even BP, The New York Times suggests...
Thu, 27/05/2010 - 13:11
The insurance giant Prudential’s scores have been slipping since its announcement that it intends to acquire the Asian life i...
Mon, 26/04/2010 - 15:25
Goldman Sachs has seen its US BrandIndex 'Reputation' and 'Buzz' scores tumble following the recent allegations of fraud by t...
Wed, 27/01/2010 - 15:40
We have looked at the impact that President Obama's announcement on 21 January may have had on the American public's percepti...
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