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Consumer Goods

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UK
Wed, 08/10/2014 - 10:41
Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies...
Colgate
US
Wed, 20/08/2014 - 15:55
Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpast...
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UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
LGBT
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
Father's Day
US
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
Make Up
UAE
Saudi Arabia
Wed, 28/05/2014 - 14:31
The cosmetic and fragrance markets in the Middle East are rapidly developing due to economic and population growth and rising...
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UK
Wed, 14/05/2014 - 11:56
YouGov CEO, Stephan Shakespeare, assesses Birds Eye's attempts to re-connect with its consumers The past 18 months have not b...
Dove
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
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UK
Wed, 07/05/2014 - 11:09
YouGov CEO, Stephan Shakespeare, assesses how foreign takeovers can play out among the British public. News that American pha...
Claritin
US
Wed, 30/04/2014 - 14:32
With a harsh spring allergy season forecast as early as March, Claritin has charged out of the gate over its rivals with the...
Oscars
US
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
Olympics LGBT
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
Super Bowl
US
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
Old Spice Mom Song
US
Wed, 29/01/2014 - 14:14
Old Spice’s strange viral ad campaign, “Momsong,” with mothers weirdly stalking their sons and singing about leaving the nest...
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Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
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UK
Wed, 08/01/2014 - 10:13
On an official trade mission to China last October, George Osborne declared that he was staggered by the progress and can-do...
Which brands are popular among the squeezed middle this Christmas?
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
Reebok shoes
US
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
Consumer spending pressures also in play on the high street
UK
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
White House
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
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UK
Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
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UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries. Tesco was selling th...
CPG products
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
McDonald’s stock down, but consumer perception up in Q2
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
Men's Wearhouse: George Zimmer
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
YouTube
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
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US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
DIY Dad
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
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US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
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US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
Skechers Shape Up
US
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors. After a series of spring 2012 lawsuits...
RadioShack Commercial
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
Yahoo
US
Wed, 22/05/2013 - 16:39
One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millen...
Spring allergies
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Craftsman
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day. The number one b...
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UK
Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
Peroni’s snub of Wetherspoons is a classy decision
UK
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
Peroni
UK
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
Pret's affordable luxuries a winner
UK
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
Primark's focus on value winner amongst consumers
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
Sainsbury's vs Tesco
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
Debenhams’ profit scare won’t hit reputation for value
UK
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
Horsemeat scandal benefits Morrisons
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
Tesco and the horsemeat scandal
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
Toyota should target the media
UK
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
Tesco bouncing back
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
Failure to adapt meant rivals left HMV behind
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
Aldi hitting the mainstream
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
Wii
US
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
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UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
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UK
Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year. As we wo...
October US Buzz Improvers
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
Starbucks suffers reputational damage
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises. First up was Nike, which first continued...
Chick-Fil-A biggest gainer with Republicans
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
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US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
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US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
Walgreen's Image
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has...
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UK
Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
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US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
We didn’t expect London 2012 to be great... but it was
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
The Lynx Effect
UK
Tue, 04/09/2012 - 10:28
In recent months Lynx had lost the edge it enjoyed over competitor Right Guard, but a clever ad campaign for new product "Lyn...
Visa Olympic Sponsor
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
Sporting success as Olympic interest heads for gold
UK
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
Tylenol
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
Older Americans Month
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Pret A Manger 'Buzzing' in the right direction
UK
Tue, 24/04/2012 - 16:38
A familiar high-street name, Pret A Manger, has recently stated that in the UK, its sales rose 15% to £377.3m in 2011 while a...
Well-timed campaigns drive buzz for home improvement stores
UK
Wed, 11/04/2012 - 09:53
Bank holidays often see Britons take to our backyards, kitchens and bathrooms in an attempt at a bit of DIY. So it is no surp...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
Doritos leads February Buzz Improvers
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
Axe Anarchy product launch for both sexes
US
Wed, 22/02/2012 - 14:58
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US...
What historic brands can learn from Kodak
UK
Fri, 27/01/2012 - 09:36
Usually in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter...
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UK
Wed, 25/01/2012 - 16:33
2011 was a difficult year for the supermarket giant. In January, long-time CEO Sir Terry Leahy announced that he would be lea...
Amazon image
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
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UK
Wed, 18/01/2012 - 11:52
Google, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year r...
YouGov’s BrandIndex data showed the decline of Tesco in December 2011
UK
Tue, 17/01/2012 - 09:25
Back in December 2011, Stephan Shakespeare, CEO and Co-Founder of YouGov, wrote an article in which he made observations usin...
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UK
Thu, 22/12/2011 - 12:07
Last week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
iPad top "must have" Gift
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season. For survey responders...
Target
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets. According to our survey, consumers expect to spend more at th...
Apple
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
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UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
Old Spice and Right Guard muscle up some Buzz
US
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE? Scorching weather in the US has put the focus on deodoran...
Beko image
UK
Tue, 12/07/2011 - 11:15
November last year saw the tragedy of a London man losing his life in a fire thought to be started by a faulty Beko fridge fr...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
Focus DIY
UK
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Fri, 13/05/2011 - 18:27
Old Spice in the US has broken further away from key competitors in the men’s deodorant category in recent weeks, according t...
US
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 28/01/2010 - 15:38
Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the headlines linking Wo...
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