Consumer Goods
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
US
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors.
After a series of spring 2012 lawsuits...
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
US
Wed, 22/05/2013 - 16:39
One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millen...
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day.
The number one b...
UK
Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
UK
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
UK
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
UK
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
UK
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
UK
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
US
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
UK
Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year.
As we wo...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises.
First up was Nike, which first continued...
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit?
Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
UK
Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
UK
Tue, 04/09/2012 - 10:28
In recent months Lynx had lost the edge it enjoyed over competitor Right Guard, but a clever ad campaign for new product "Lyn...
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
UK
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
UK
Tue, 24/04/2012 - 16:38
A familiar high-street name, Pret A Manger, has recently stated that in the UK, its sales rose 15% to £377.3m in 2011 while a...
UK
Wed, 11/04/2012 - 09:53
Bank holidays often see Britons take to our backyards, kitchens and bathrooms in an attempt at a bit of DIY.
So it is no surp...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
US
Wed, 22/02/2012 - 14:58
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US...
UK
Fri, 27/01/2012 - 09:36
Usually in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter...
UK
Wed, 25/01/2012 - 16:33
2011 was a difficult year for the supermarket giant. In January, long-time CEO Sir Terry Leahy announced that he would be lea...
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
UK
Wed, 18/01/2012 - 11:52
Google, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year r...
UK
Tue, 17/01/2012 - 09:25
Back in December 2011, Stephan Shakespeare, CEO and Co-Founder of YouGov, wrote an article in which he made observations usin...
UK
Thu, 22/12/2011 - 12:07
Last week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
US
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE?
Scorching weather in the US has put the focus on deodoran...
UK
Tue, 12/07/2011 - 11:15
November last year saw the tragedy of a London man losing his life in a fire thought to be started by a faulty Beko fridge fr...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
UK
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Fri, 13/05/2011 - 18:27
Old Spice in the US has broken further away from key competitors in the men’s deodorant category in recent weeks, according t...
US
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 28/01/2010 - 15:38
Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the headlines linking Wo...
