Consumer Goods
US
Wed, 22/02/2012 - 14:58
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US...
UK
Fri, 27/01/2012 - 09:36
Usually in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter...
UK
Wed, 25/01/2012 - 16:33
2011 was a difficult year for the supermarket giant. In January, long-time CEO Sir Terry Leahy announced that he would be lea...
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
UK
Wed, 18/01/2012 - 11:52
Google, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year r...
UK
Tue, 17/01/2012 - 09:25
Back in December 2011, Stephan Shakespeare, CEO and Co-Founder of YouGov, wrote an article in which he made observations usin...
UK
Thu, 22/12/2011 - 12:07
LAST week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Cosnumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
US
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE?
Scorching weather in the US has put the focus on deodoran...
UK
Tue, 12/07/2011 - 11:15
November last year saw the tragedy of a London man losing his life in a fire thought to be started by a faulty Beko fridge fr...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
UK
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Fri, 13/05/2011 - 18:27
Old Spice in the US has broken further away from key competitors in the men’s deodorant category in recent weeks, according t...
US
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 28/01/2010 - 15:38
Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the headlines linking Wo...
