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Campaign of the Month

Wed, 07/10/2015 - 23:26
While YouGov BrandIndex’s consumer perception data bears out Nike co-founder Phil Knight’s recently-stated worry regarding co...
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Thu, 27/06/2013 - 10:33
This month’s Brand Watch assesses Help for Heroes from early August 2012 to early June 2013. Since last summer, Help fo...
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Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
Tue, 28/08/2012 - 15:25
National Lottery has had a good past month, although perhaps not quite as good as for the 100 very lucky ticketholders it mad...
CAMPAIGN OF THE MONTH - Coca-Cola: younger generations ‘move to the beat’
Tue, 19/06/2012 - 09:55
Coca-Cola has been engaged in a massive pre-Olympic global campaign entitled ‘Move to the Beat’. The campaign, which launche...
CAMPAIGN OF THE MONTH - Carlsberg's pack campaign - a kicking success
Fri, 25/05/2012 - 16:00
Carlsberg recently kicked off a new campaign in honor of the upcoming European Championship 2012 football tournament. This ca...
CAMPAIGN OF THE MONTH - Virgin Media launches 'Collections'
Fri, 27/04/2012 - 14:34
Since launching a new TiVo service in April, Virgin Media has created a range of packages designed to make the most of it. T...
Virgin on the Ambitious
Wed, 21/03/2012 - 16:36
From the beginning of the year, Virgin began the ambitious task of taking on the UK retail banking sector and giving the more...
CAMPAIGN OF THE MONTH - Julie Walters insures LV’s success
Wed, 29/02/2012 - 10:43
LV, the UK based insurance company, launched their new TV ad campaign aimed at those aged 50 and over last month. Julie Walt...
John West "Discover the story behind every can" campaign
Thu, 27/10/2011 - 14:06
The tinned fish brand John West launched a new campaign earlier in October encouraging consumers to “Discover the story behin...
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Tue, 27/09/2011 - 10:15
Earlier in September, Marks & Spencer unveiled two new adverts in the UK showcasing the autumn / winter womenswear collec...
Joe and his lawn-mower riding dad
Wed, 31/08/2011 - 09:07
Yorkshire-based broadband company Plusnet returned to UK TV screens with the first advert in a new campaign premiering at the...
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Tue, 26/07/2011 - 14:51
At the start of July 2011, launched their “Simples Rewards” scheme, where any customer registering on me...
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Thu, 23/06/2011 - 11:55
Taking advantage of the high profile news surrounding the former Big Brother contestant Imogen Thomas’ alleged affair with Ry...
Wed, 25/05/2011 - 14:42
Back at the end of March, the cider giant Magners launched the first ad in their “There’s method in the Magners” series, a ca...
Wed, 20/04/2011 - 16:23
Clarence the polar bear returned to our screens in April to promote Birds Eye’s new product - ‘Catch Fresh’. The ad launched...
Wed, 30/03/2011 - 13:46
Adidas launched their ‘biggest ever’ campaign in March, a star-studded affair, bringing together a whole host of A-listers in...
Thu, 24/02/2011 - 12:12
Lynx, the Unilever owned personal care brand, launched a new global campaign this month to promote new fragrance ‘Excite’. Th...
Tue, 25/01/2011 - 16:29
The caped superhero smoothie swooped onto UK screens this January as innocent launched its biggest ever multi-platform market...
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