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Thu, 28/08/2014 - 20:29
Auto makers have been unable make any significant gains persuading millennials to consider purchasing their brands when shopp...
General Motors
Wed, 25/06/2014 - 16:02
GM’s unexpectedly strong new car sales in May might have been boosted by strong brand loyalty among customers who already own...
Wed, 30/04/2014 - 15:28
During the spring, both Lexus and BMW leapt into a substantial lead over their luxury category rivals with potential car buye...
Miller Lite
Tue, 29/04/2014 - 18:55
Miller Lite’s return to 1970s packaging seems to be having an impact on the present: since the beginning of the year, more US...
General Motors
Tue, 22/04/2014 - 19:39
In the thick of one of the worst crises in General Motors history, the carmaker’s consumer perception seems to have hit botto...
General Motors
Tue, 15/04/2014 - 16:53
Back in mid-March BrandIndex reported that the General Motors crisis was proving to be nowhere near as severe as Toyota’s rec...
General Motors
Wed, 19/03/2014 - 15:58
General Motors' accelerating issues with a series of recalls, reports of deaths resulting from ignition defects and governmen...
Olympics LGBT
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Winter Olympics Sochi
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
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Wed, 15/01/2014 - 10:22
The motor industry is making a roaring transatlantic comeback, enjoying some of its strongest sales in years in both Britain...
Wed, 23/10/2013 - 17:15
Will Ferrell may be moving the consumer perception meter for Dodge and might be bringing in some customers too. The three-wee...
Tue, 08/10/2013 - 17:59
Infiniti may have found a brand savior with its new Q50. After lagging behind rivals for a long time, the Nissan-manufactured...
Cadillac logo
Wed, 11/09/2013 - 15:09
Cadillac seems to be well placed for the 35 – 49 demographic ahead of a major new campaign produced by Interpublic Group’s Ro...
CPG products
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
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Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
Toyota Scion
Fri, 12/04/2013 - 13:36
Millennials, representing 85 to 90 million buyers, are a key consumer target for US car manufacturers, but which brands are p...
Toyota should target the media
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
Thu, 03/01/2013 - 22:50
Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close t...
Dodge Dart
Wed, 19/12/2012 - 03:40
Three American car brands – Dodge, Chevrolet, and Ford -- lead the automotive sector in advertising awareness with potential...
Fri, 21/09/2012 - 04:01
Fall luxury car marketing season has got the green flag and Mercedes Benz is in the lead: over the past 45 days, the Daimler...
Older Americans Month
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US. There’s been a lot of recent press cover...
Google Doodle
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
Bahrain race controversy has failed to hurt Formula One’s sponsor
Wed, 25/04/2012 - 11:26
Last week’s Bahrain Grand Prix has been the source of much controversy, but has the negative coverage impacted the event’s as...
Chrysler is coming back
Wed, 18/04/2012 - 23:11
Chrysler’s four new “we’re coming back” ads, which premiered just a few weeks ago, have pushed the Detroit auto maker to its...
March Madness Auto Advertisers
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
Doritos leads February Buzz Improvers
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
Geico loses edge
Fri, 02/03/2012 - 15:09
Is it time for Geico and Progressive Insurance to retire their gecko, cavemen and sales clerk Flo characters? Both brands ha...
Toyota Catches up to Ford but Honda keeps its lead
Wed, 29/02/2012 - 14:58
After traveling long roads to get back on track with the public, both Ford and Toyota have struggled lately to establish them...
German cars win style race for UK’s drivers
Wed, 22/02/2012 - 09:12
Next week sees the first 2012-plate registered cars roll onto the streets. YouGov’s BrandIndex data indicates that the cars c...
Audi Logo
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
Save Saab image
Mon, 26/09/2011 - 17:15
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek b...
Stormtroopers patrolling Old Street
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
Thu, 30/06/2011 - 17:12
U.S. domestic car brands are losing favor with potential buyers while perceptions of luxury and international brands are impr...
Thu, 05/05/2011 - 15:24
US car buyer brand perception for Chrysler vehicles has reached its highest point in two years. Both Chrysler and GM have sur...
Fri, 25/02/2011 - 12:20
Just two days after NASA engineers cleared Toyota of electronic flaws in its throttle control system, the company's battered...
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
Fri, 03/12/2010 - 15:47
GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged f...
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
Mon, 01/03/2010 - 15:35
Early indications suggest that Toyota's brand health may recover faster than originally feared from the damage inflicted by t...
Tue, 09/02/2010 - 15:37
Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to addres...
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