Automotive
US
Fri, 12/04/2013 - 13:36
Millennials, representing 85 to 90 million buyers, are a key consumer target for US car manufacturers, but which brands are p...
UK
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
US
Thu, 03/01/2013 - 22:50
Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close t...
US
Wed, 19/12/2012 - 03:40
Three American car brands – Dodge, Chevrolet, and Ford -- lead the automotive sector in advertising awareness with potential...
US
Fri, 21/09/2012 - 04:01
Fall luxury car marketing season has got the green flag and Mercedes Benz is in the lead: over the past 45 days, the Daimler...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
UK
Wed, 25/04/2012 - 11:26
Last week’s Bahrain Grand Prix has been the source of much controversy, but has the negative coverage impacted the event’s as...
US
Wed, 18/04/2012 - 23:11
Chrysler’s four new “we’re coming back” ads, which premiered just a few weeks ago, have pushed the Detroit auto maker to its...
US
Thu, 29/03/2012 - 21:57
Of the slew of automakers sinking millions of ad dollars into NCAA March Madness, Toyota has seen the greatest perception lif...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
US
Fri, 02/03/2012 - 15:09
Is it time for Geico and Progressive Insurance to retire their gecko, cavemen and sales clerk Flo characters?
Both brands ha...
US
Wed, 29/02/2012 - 14:58
After traveling long roads to get back on track with the public, both Ford and Toyota have struggled lately to establish them...
UK
Wed, 22/02/2012 - 09:12
Next week sees the first 2012-plate registered cars roll onto the streets. YouGov’s BrandIndex data indicates that the cars c...
US
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
UK
Mon, 26/09/2011 - 17:15
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek b...
UK
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
US
Thu, 30/06/2011 - 17:12
U.S. domestic car brands are losing favor with potential buyers while perceptions of luxury and international brands are impr...
US
Thu, 05/05/2011 - 15:24
US car buyer brand perception for Chrysler vehicles has reached its highest point in two years.
Both Chrysler and GM have sur...
US
Fri, 25/02/2011 - 12:20
Just two days after NASA engineers cleared Toyota of electronic flaws in its throttle control system, the company's battered...
UK
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
US
Fri, 03/12/2010 - 15:47
GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged f...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 01/03/2010 - 15:35
Early indications suggest that Toyota's brand health may recover faster than originally feared from the damage inflicted by t...
US
UK
Germany
Tue, 09/02/2010 - 15:37
Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to addres...
