Automotive
UK
Wed, 22/02/2012 - 09:12
Next week sees the first 2012-plate registered cars roll onto the streets. YouGov’s BrandIndex data indicates that the cars c...
US
Tue, 04/10/2011 - 18:10
Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception bl...
UK
Mon, 26/09/2011 - 17:15
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek b...
UK
Wed, 06/07/2011 - 15:30
On June 28, as I walked down Old Street I was surprised to see a line of Stormtroopers patrolling the streets. This was, of c...
US
Thu, 30/06/2011 - 17:12
U.S. domestic car brands are losing favor with potential buyers while perceptions of luxury and international brands are impr...
US
Thu, 05/05/2011 - 15:24
US car buyer brand perception for Chrysler vehicles has reached its highest point in two years.
Both Chrysler and GM have sur...
US
Fri, 25/02/2011 - 12:20
Just two days after NASA engineers cleared Toyota of electronic flaws in its throttle control system, the company's battered...
UK
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
US
Fri, 03/12/2010 - 15:47
GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged f...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Mon, 01/03/2010 - 15:35
Early indications suggest that Toyota's brand health may recover faster than originally feared from the damage inflicted by t...
US
UK
Germany
Tue, 09/02/2010 - 15:37
Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to addres...
