Banner Image

What is SportsIndex?

SportsIndex is our revolutionary new global, daily sports insight service. Tracking fan perceptions, passions and brand preferences around the world in 38 countries, we offer strategic sports data like no other.

SportsIndex measures perceptions of all major leagues and events in all major markets – every day. True market sizing and comprehensive fan profiling is now a reality. This is what you’ve been waiting for

SportsIndex gives you the power to …

MARKET SIZE

Accurately quantify how many people in each market are engaging with your sport, league or event. From participation and interest to casual followers and avid fans.

PROFILE YOUR AUDIENCE

A complete demographic, interest and media consumption portrait of your audience means more effective marketing and better sponsorship leverage.

GROW SPONSORSHIP

By linking your audience data to our daily tracking of 10,000 brands you have proof of partner impact and an undeniable case for new sponsor fit.

CHART PROGRESS

Using 16 brand metrics from Awareness and Impression to Consideration and Current Customer, you know exactly where you stand compared to last year, last month or last week. Comparison to other rights holders is also built-in to drive your commercial success.



For more info on YouGov SportsIndex, contact:

Americas: Scott Horowitz
scott.horowitz@smg-insight.com

Europe: Charlie Dundas
charlie.dundas@smg-insight.com

Asia-Pacific: Ned Morris
ned.morris@smg-insight.com

MENA: Frank Saez
fsaez@smg-insight.com

INDIA: Joseph Eapen
joseph.eapen@smg-insight.com

2019 Brand Health Rankings

Contact Us

6356

People Illustration