YouGov is once again partnering with Marketing Week for the UK marketing industry's leading event, the Engage Awards.

The brands that take home Engage Awards in London in May 2012 will be those that spent 2011 taking customer engagement and marketing genius to new levels.

YouGov's BrandIndex data will determine which brands make the shortlist for the Brand of the Year award, based on performance during the calendar year of 2011.

How Will BrandIndex Contribute To The Brand of the Year Award?

In order to ensure that the shortlist for consideration by the judges contains as many high performing brands as possible, YouGov will take a multi-faceted approach to providing appropriate candidates. The following will qualify for submission to the judges:

• Top 5 brands for Index and Buzz
• Biggest improver from 2010
• The biggest Index winner of any sector
• Second highest Index lead over a second placed brand
• Biggest "Buzz" winner of any sector
• Second highest Buzz lead over a second placed brand
• Strongest sectoral performer

The ultimate decision on Brand of the Year will be taken by the judging panel choosing for the shortlist provided by BrandIndex.

You can out more about the Marketing Week Engage Awards by visiting http://www.marketingweekawards.co.uk

If you have any questions regarding BrandIndex’s role in the judging of Brand of the Year at the 2012 Marketing Week Engage Awards please contact:

Marek Vaygelt
Head of Consumer, Technology & Telecoms
+44 20 7012 6000
info@yougov.com