Every working day, YouGov interviews thousands of people from its panel of 2.5 million people worldwide online, collecting BrandIndex data that is nationally representative of adults in each country.

The online reporting tool

The online reporting tool has been designed to provide clear and instant access to the data. Using the dashboard you can choose which brands and sectors to view, over what time period and your preferred chart type. You can also set brand and sector level benchmarks, allowing you to easily check your performance in the context of key markets, and you can view the data by demographics.

All of your preferences can be saved for ease of use, enabling you to view key data sets immediately upon logging in. Its flexibility makes BrandIndex the perfect tool for a quick check of your brand’s health (and your competitors’) when time is tight, or a more comprehensive market assessment when you have time to explore.

Customisation

In addition to the daily syndicated survey, you have the ability to overlay specific custom questions into the BrandIndex survey – either on an ongoing basis or during specific time periods when market conditions are driving changes in consumer perception of your brand. Results are reported weekly or even more frequently, depending on your needs.