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Custom Research

YouGov is a full service market research agency, so if you would like to look further into how your brand is perceived, for example among a specific potential target audience, the flexibility of the YouGov panel approach means that you can cross reference results from additional surveys and/or use existing panellist information to add more depth to your BrandIndex data.

Given that respondents can be identified instantly, if your brand health takes a sudden turn we can probe further with follow-up questions and/or qualitative methods to find out why, quickly - therefore ensuring you are firmly abreast of public opinion and fully equipped to act.

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