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What is CharityIndex?

CharityIndex is the authoritative measure of how consumers perceive charities.

Through the same online platform as BrandIndex we interview well over a hundred consumers each day, allowing charities to track their brand perception all year around. The data is refreshed daily and is instantly available to clients.

The Buzz, Ad Awareness and Word of Mouth Exposure scores allow charities to measure public awareness of a recent campaign, while other questions combine to create the Index score, measuring an organisation’s overall brand health.

CharityIndex is available in the UK, contact us at brandindex@yougov.com or on
+44 (0)20 7012 6000 for more information.

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