Banner Image

About BrandIndex: Track and Evaluate

Image

We ask consumers about thousands of brands across dozens of industry sectors so that we can track the fundamentals of brand health every single day – and brands can rapidly check out campaign effectiveness, and react quickly to fast moving brand events or crises.

We monitor how media (paid and earned) and news events impact consumer’ brand perception and purchase behaviors. Sophisticated filter options can deliver a view of your brand through the lens of your current customers, competitors’ customers, and ad-aware consumers. Our sector specific filters include: frequent breakfast eaters, in-market groups, loyalty program members and many, more.


YouGov BrandIndex tracks perception of the following metrics:

Buzz

How to refer to the metric: "Buzz or Net Sentiment generated across all media (advertising, news, word of mouth)"
What we ask in the survey: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Impression

How to refer to the metric: “Impression”
What we ask in the survey: "Do you have a general positive or negative feeling about the brand?"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Quality

How to refer to the metric: “Quality”
What we ask in the survey: "Is it good quality or poor quality"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Value

How to refer to the metric: “Value”
What we ask in the survey: "Does it give good value or poor value for what you pay?"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Satisfaction

How to refer to the metric: “Satisfaction”
What we ask in the survey: "Are you a satisfied or dissatisfied customer?"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Recommend

How to refer to the metric: “Likelihood to Recommend”
What we ask in the survey: "Would you recommend the brand to a friend or colleague or tell the friend or colleague to avoid the brand?"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Reputation

How to refer to the metric: “Reputation”
What we ask in the survey: "Would you be proud or embarrassed to work for this brand?"

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Index Score

How to refer to the metric: “Overall Brand Health Index”
What we ask in the survey: The average of the six asterisked scores above -- an overall brand health indicator score.

The score above can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Awareness

How to refer to the metric: “Aided Awareness”
What we ask in the survey: "Have you ever heard of this brand?"

This metric is delivered as a percentage.

Ad Awareness

How to refer to the metric: “Advertising Awareness”
What we ask in the survey: “Which of the following have you seen an advertisement for in the past 2 weeks?”

This metric is delivered as a percentage.

WOM (Word of Mouth)

How to refer to the metric: “Word of Mouth”
What we ask in the survey: “Which of the following have talked about with friends and family in the Past two weeks (whether in-person, online or through social media)?”

This metric is delivered as a percentage.

Purchase Intent

How to refer to the metric: “Purchase Intent”
What we ask in the survey: “From which of these would you be most likely to purchase?”

This metric is delivered as a percentage.

Purchase Consideration

How to refer to the metric: “Purchase Consideration”
What we ask in the survey: “When you are in the market next to purchase food or drink, from which of the following would you consider purchasing?”

This metric is delivered as a percentage.

Ranking Home

Contact Us

People Illustration